The global mobile content management market is expected to grow due to rapid changes in communications technology. Companies are providing smartphones to employees for the efficient use of company resources and data repositories.
Companies also realize the need to enable workers to use mobile enterprise content management (ECM) systems even outside the office premises. Mobile content management is a technology that offers secure access to a company's data and shared files from mobile devices. It is a combination of file storage and file sharing services and can be deployed both on-premise and cloud.
According to Amit Sharma, a lead research analyst at Technavio for IT Professional Services, “Organizations are increasingly incorporating mobile content management systems to allow their employees to modify content and comments on shared data for productivity applications such as Microsoft Office. Box is one such innovative vendor that offers bundled products for content management. AirWatch's secure content locker offers secure storage containers to protect data downloaded to a mobile device.”
Technavio’s lead ICT market research analysts have identified the following four factors that will drive the growth of the global mobile content management market:
- Mobile accessibility and reduced paper-based processes
- Need for real-time decision making
- Growing use of dynamic content
- Adoption of wide-ranging distributed marketing management platforms
Mobile accessibility and reduced paper-based processes
With practices such as bring your own device (BYOD) rapidly gaining popularity, employees can access corporate content outside office premises to stay productive. Mobile content management applications help employees establish secure access to the latest corporate content on their mobile devices. Employees benefit from free file synchronization and sharing of different services to gain access to sensitive files and documents. This allows organizations to free up space and substantially reduce costs of printing, paper, and shipping.
HR departments and training teams can distribute content and latest materials to remote and mobile teams through mobile content management solutions.
The growing mobile workforce, which is predicted to account for 36% of the total work force by 2017, is another factor leading to the increased adoption of mobile content management solutions. Companies need to manage and streamline the company workflow and secure document accessibility. This has resulted in a growing demand for mobile workforce solutions providers to develop competitive solutions and offer quality services across industries.
Need for real-time decision making
BYOD solutions have enabled real-time decision making in organizations. Employees can access real-time information as and when needed, irrespective of the time or place. This has helped organizations improve their performance and their relationship with customers. Also, BYOD solutions enable instant communication between departments. BYOD policies help companies make real-time decisions as they allow employees to access relevant files and office documents from mobile devices instantly.
Growing use of dynamic content
Increased use of mobile devices and software has helped organizations to create rich content. Organizations rely on digital media for most of their functions and use office document solutions to generate rich media and create more compelling content. This is driving organizations to shift from static to dynamic documents. Dynamic documents are interactive as they include buttons, embedded calculations, links, and content such as images, videos, drawings, and embedded web pages.
“These can be easily created and secured through mobile content management systems, by integrating them with the existing document management system. This helps organizations to streamline communication of complex ideas and enables workers to deliver better proposals and presentations,” says Amit.
Adoption of wide-ranging distributed marketing management platforms
Vendors develop integrated platforms to address the needs of the mobile workforce and distributed marketing management.
These platforms offer user control, content management, approval management, digital asset management, marketing measurement, and campaign management. All these allow companies to perform advanced analytics on data collected through multiple marketing programs. This data provides essential visibility of marketing and sales events to improve investment decisions and propel revenue growth for the company.
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