Hasbro’s Iconic PLAY-DOH Brand Celebrates 60 Years of Inspiring Kids to Explore What’s Possible

Timeless Favorite Stays Fresh with Introduction of PLAY-DOH Town, First-Ever World of PLAY-DOH Figures and Playsets

In 2016, Hasbro celebrates the PLAY-DOH brand’s 60th birthday with the introduction of PLAY-DOH Town, a new system of play that inspires creative storytelling through Town-themed playsets, vehicles and figures. (Photo: Business Wire)

PAWTUCKET, R.I.--()--In 2016, Hasbro (NASDAQ: HAS) celebrates the PLAY-DOH brand’s 60th birthday. Since its 1956 debut, the iconic yellow can has expanded into more than 80 countries across the globe with more than 3 billion cans of PLAY-DOH compound sold, making it one of Hasbro’s leading brands. The PLAY-DOH brand continues to encourage creative, hands-on play this year with the introduction of PLAY-DOH Town, a new system of play that inspires creative storytelling through Town-themed playsets, vehicles and figures.

“Throughout the past 60 years, the PLAY-DOH brand has evolved to meet kids’ ever-changing play styles, while continuing to deliver imaginative and open-ended play experiences which we know are very important to parents,” said Greg Lombardo, vice president of marketing for the PLAY-DOH brand. “We are thrilled to introduce PLAY-DOH Town, which brings creative play together with figures and playsets, allowing kids to open their imaginations as they explore their Towns and create new stories each time they play.”

The PLAY-DOH Town line is available at retailers nationwide for kids 3 and up and includes playsets, vehicles and figures that work together to build a world for expansive, storytelling play. With scenes and themes that kids are familiar with, such as a Town Center, Pet Shop, Ice Cream Truck and Firehouse, and figures such as a police officer and a hairdresser, kids can use their imaginations to create unique stories each time they play. The PLAY-DOH brand will also celebrate its birthday with the reintroduction of iconic playsets including the PLAY-DOH DOCTOR DRILL ‘N FILL playset as well as new licensed offerings from some of kids’ favorite properties.

A childhood staple since its introduction in 1956, the PLAY-DOH brand has continued to captivate the imaginations of children across the globe. PLAY-DOH compound is the #1 reusable modeling compound, with more than 500 million cans produced each year. Fans can follow the PLAY-DOH brand as it celebrates its 60th anniversary at facebook.com/playdoh, and share their own memories using #PLAYDOH. To learn more about the PLAY-DOH brand, visit playdoh.hasbro.com.

About Hasbro:

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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Contacts

Litzky Public Relations  for Hasbro
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Maria Sallustio, 201-222-9118
msallustio@litzkypr.com
or
Hasbro
Nicole Agnello, 401-727-5947
Global Communications
nicole.agnello@hasbro.com

Contacts

Litzky Public Relations  for Hasbro
Stephanie Vermillion, 201-222-9118
svermillion@litzkypr.com
or
Maria Sallustio, 201-222-9118
msallustio@litzkypr.com
or
Hasbro
Nicole Agnello, 401-727-5947
Global Communications
nicole.agnello@hasbro.com