NEW YORK--(BUSINESS WIRE)--Newton®, the creator of the Wovenaire® Crib Mattress, announced today its revolutionary crib mattress will be available at select buybuy BABY® stores nationwide and online at buybuybaby.com, beginning January 2016. The Wovenaire® Crib Mattress is the first 100% breathable, washable, hypoallergenic and recyclable crib mattress. It has been deemed the ‘safest crib mattress’ by the nation’s leading pediatricians, including Dr. Jim Sears, co-host of The Doctors.
“Babies spend over 70% of their first year of life on their mattress. Newton’s mattress is designed for a safer, healthier and better sleep for babies, bringing comfort and peace of mind to families,” said Michael Rothbard, Founder. “The innovative design allows air to flow freely for optimal breathability and temperature regulation.” In a recent independent test, the Wovenaire® Crib Mattress had a significantly lower suffocation risk than leading “organic” and “natural” mattresses. “Furthermore, the washable materials prevent dust mites and allow parents to fully wash or spot clean with ease.”
Since its release in May 2015, the Wovenaire® Crib Mattress has garnered numerous accolades including the 2015 Juvenile Products Manufacturers Association (JPMA) Innovation Award. Most recently it was named a finalist in the 2016 Cribsie Awards.
“Newton is bringing innovation and safety to one of the most important spaces in the home. Especially for newborns as they grow, through the rolling over phase and as they grow into toddlers, this mattress is very unique,” said Dr. Deena Blanchard, Pediatrician Premier Pediatrics NYC. “Moreover, with no foam, latex or adhesives, Newton is hypoallergenic, free of off gassing and completely washable.”
The Wovenaire Crib Mattress allows air to flow freely for optimal breathability and temperature regulation for baby. Additional mattress features include:
- Core made of 90% free air and 10% food-grade polymer, making it easy for caregivers to completely wash away mold and bacteria
- Core is wrapped in a breathable, three-dimensional hypoallergenic fabric that provides comfort, prevents bacteria growth, and unzips for easy washing
- Contains no foam, latex, springs, glue, or allergens
- 100% recyclable and made in the USA
Newton® Wovenaire® Crib Mattress ($299.99), Newton® Wovenaire® Crib Mattress Replacement Cover ($79.99).
About Newton Rest
Founded in 2014, Newton® provides the safest sleep solution for babies with the Wovenaire® crib mattress, made from an exclusive Wovenaire® material technology that is breathable, washable, non-toxic, and 100% recyclable. Developed by Michael Rothbard, a father of three with a long career in providing sleep solutions, Newton seeks to help babies and their parents enjoy smarter rest. Newton® products are available at buybuy Baby, Giggle, Amazon and online. For more information, visit www.newton.rest.