CHICAGO--(BUSINESS WIRE)--Shopping anywhere and anytime is exciting for consumers, but it does present its challenges. Manufacturers and retailers need to fully understand and keep apprised of the new shopper journey and communicate with their shoppers across multi-platforms. To get a new and unparalleled view of how shoppers interact with the e-commerce channel, IRI™ today announced the availability of IRI’s new proprietary E-Commerce Engagement Offering, a foundational component of its best-in-class e-commerce consumer and shopper insights service.
By leveraging data and insights from multiple sources, including 50,000 responses to an IRI proprietary e-commerce survey, CPG manufacturers and retailers can determine which brands and channels have opportunities for e-commerce-based growth, as well as understand which brands and segments are most vulnerable to competitive threats presented by e-commerce.
“IRI’s new e-commerce service goes beyond current market options for manufacturers and retailers, and gives marketing teams new opportunities for growth by providing a custom deep analytical dive into how their key consumers shop today and the intersection of online and offline brick-and-mortar business,” said Robert I. Tomei, president, Consumer & Shopper Marketing, IRI. “It is a new, important solution for manufacturers and retailers eager to create micro-segments of shoppers based on their online attitudes, past purchasing behaviors and future intent.”
In addition to behavioral learnings, the e-commerce service enables manufacturers and retailers to understand motivations for shopping online, expectations relative to services and attributes and expected level of usage change during the next 12 months. IRI provides these insights within strategically important consumer target groups as defined by the manufacturer or retailer. It also creates a benchmark of all metrics versus the total and versus competitors.
IRI’s e-commerce services enable manufacturers and retailers to understand the following:
- Consumer motivations for shopping e-commerce as a channel
- Potential of category and/or brand buyers and key retailer shoppers to migrate to online
- Who e-commerce shoppers are in general and within specific categories
- Interaction of target segments with e-commerce in total and with e-commerce retailers
- Motivators and barriers to e-commerce among key segments
Survey questions elicited responses on shoppers’ online purchase frequency across CPG and non-CPG, CPG aisle by online retailer, online purchase attitudes and motivators, and future online purchase intention.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle company), The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle Social Cloud, Rentrak, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.