Technavio Identifies Top Four Emerging Trends for the Global Organic Laundry Detergents Market Through 2020

LONDON--()--Technavio’s latest global organic detergents market report highlights the top four emerging trends predicted to impact market growth through 2020. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline.

“North America leads the organic laundry detergents market, as the US is expected to be one of the largest revenue contributors for this market over the next four years. A rise in the demand for organic laundry care products coupled with increased awareness of better innovations in organic laundry care products is expected to propel the growth of the market. In 2015, North America registered the fastest growth rate among all other regions and its continued growth will positively impact the revenues for the global organic laundry detergents market until 2020,” said Arushi Thakur, one of Technavio’s lead industry analysts for retail goods and services research.

“The global organic laundry detergents market was hugely dominated by the organic liquid detergents market, followed by the organic powdered detergents market and the organic tablet laundry detergents market. This trend is estimated to continue in the same manner during the forecast period,” added Arushi.

Technavio’s market research study identifies the following four emerging trends that are expected to propel the global organic laundry market:

  • Growing environmental concerns
  • Health benefits driving adoption of organic laundry detergents
  • Innovative packaging techniques
  • Growth in the online retail sector

Growing environmental concerns

Many individual consumers have started looking for sustainably sourced ingredients, and have started demanding products that are produced with minimal environmental impact. As a result, manufacturers are using ingredients in laundry care products that are reaped ethically without the use of pesticides and other harmful chemicals.

Owing to this change, vendors are investing in green chemistry, which involves the study of processes that reduce the release of hazardous chemicals into the environment. This trend is predicted to help market vendors launch new organic laundry detergents and drive the growth of the market during the forecast period.

For example, in an effort to attract environment conscious customers, Fit Organic, a leading player of this market gets all its products certified by the United States Department of Agriculture (USDA). This helps position their products as being free from any synthetic detergents and artificial surfactants during production.

Health benefits are driving the adoption of organic laundry detergents

Organic detergent manufacturers are focusing on developing these new products on age based requirements, by adding value to cleaning action of detergents. Organic laundry detergents, being hypoallergenic in nature, are milder on the skin and provide the desired safety demanded by users who hand wash their textiles.

Strong demand for organic detergents has grown in popularity due to an increase in skincare problems like skin rashes and other skin ailments caused by chemicals used as raw materials to create many synthetic laundry detergents. To overcome these aftereffects, manufacturers are expected to introduce new and innovative organic laundry care products to cater to specific consumer requirements.

Innovative packaging techniques

Vendors in the global organic laundry packaging market are investing heavily in creating a strong brand image for reaching out to a larger consumer base. As a result, many vendors in the market are coming up with innovative packaging techniques for their detergents.

The use of natural substances without chemical or artificial additives is a common feature of green alternatives. This concept extends to packaging as well. For instance, vendors such as Seventh Generation, an American company that manufactures plant-based liquid detergents, provides packaging in compostable jugs made from recycled fiber using 66% less plastic than conventional detergent packaging.

Another liquid detergent brand, Ecover Laundry Liquid Concentrate, uses dubbed plant plastic for packaging. It is a renewable, reusable, and recyclable material derived from sugarcane. Similarly, many other manufacturers are expected to follow this green packaging trend to improve their brand appeal and expanding their market share.

Growth in the online retail sector

In terms of organic products distribution, online retailing will be one of the fastest growing channels between 2015 and 2020. Quick delivery and competitive selling prices are some major factors driving internet retailing worldwide. Small and local vendors are using the online medium for reaching out to the premium customer segment of this market.

Increased internet penetration in developing regions and internet sales and faster shipping services will play a significant role in its growth. Currently, Honest, Green Virgin Products and Shop Naturally are some of the few companies that are selling organic laundry detergents online.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1-630-333-9501
UK: +44 208 123 1770

Release Summary

Technavio’s latest global organic detergents market report highlights the top four emerging trends predicted to impact market growth through 2020.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1-630-333-9501
UK: +44 208 123 1770