DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/74j36x/locationenabled) has announced the addition of the "Location-enabled Platform Market in SEA 2016-2020" report to their offering.
The location-enabled platform market in Southeast Asia to grow at a CAGR of 37.63% during the period 2016-2020.
Location-enabled Platform Market in SEA 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated from the sales.
Proximity-based mobile marketing and advertising provides numerous opportunities for businesses, and assists customers achieve rich customer experience and engagement from shopping activities. Depending on a user's location, required information about nearest restaurants, services, shopping malls, bars, and lounges can be delivered to customers through proximity marketing service.
According to the report, the demand for LBS by individual consumers and enterprises favors the growth of the market. The providers require innovative platforms to offer tailored LBS to consumers. Applications such as location-based advertising, location-based analytics, location-based gaming, and location-based navigation and tracking are popular among enterprises as well as consumers.
Further, the report states that a lack of reliable and accurate data and information provided by LBS is the key concern that restricts market growth.
The market is divided into the following segments based on geography:
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Geographical segmentation
Part 07: Market drivers
Part 08: Impact of drivers
Part 09: Market challenges
Part 10: Impact of drivers and challenges
Part 11: Market trends
Part 12: Vendor landscape
Part 13: Appendix
For more information visit http://www.researchandmarkets.com/research/74j36x/locationenabled