NEW YORK--(BUSINESS WIRE)--Reelio, the world’s leading video influencer marketing platform that connects global brands with today’s hottest digital stars, announced today that Wenda Harris Millard, President and COO of MediaLink, has joined the company’s Board of Directors to help guide new business initiatives and drive further market growth. With three decades of experience in both traditional and digital media advertising, and with extraordinary relationships with global brands and agencies, Millard’s role will focus on advising the company’s global advertising operations. She is headquartered in MediaLink’s New York offices and will work closely with Reelio CEO Pete Borum.
“Over the past 30 years, the advertising and entertainment industries have been repeatedly redefined by wave after wave of new Internet technologies and Internet technology companies,” said Borum. “There are really only a handful of people in the world today who have had a front row seat to each of these successive stages of technological transformation, and Wenda is one of them. Along the way, she has developed a keen eye for the companies that have what it takes to lead these industry transformations, and we’re honored for Reelio to be included among those industry visionaries that have benefited from having Wenda on their team. We are very excited to welcome her aboard.”
Throughout her career, Millard has cultivated a remarkably vast and influential network of entrepreneurs and industry executives who respect her ability to accelerate the industry’s adoption of new technologies.
Previously, Millard was Co-President and CEO of Martha Stewart Living Omnimedia, Inc.’s (MSLO) media businesses, including publishing, Internet and broadcasting. She was the motivating force behind creating cross-platform marketing programs integrating TV, digital, magazines and radio. Prior to joining MSLO, Millard was Chief Sales Officer at Yahoo! In this position, Millard drove the company’s revenue from $700 million to more than $6 billion in six years, during which time Yahoo! was consistently credited as being the number one sales organization in the media industry. Millard also held senior positions at Ziff Davis Media, DoubleClick Media, Family Circle, AdWeek, Mediaweek and Brandweek.
“In today’s rapidly growing influencer marketing landscape, marketers, publishers and agencies have a plethora of options to engage with audiences, but need a much better way to manage workflow and measure ROI. Reelio offers its partners a much more intelligent influencer marketing solution than I have seen previously, delivering returns at a scale that is really quite remarkable,” said Millard. “There’s no question that Reelio is truly at the forefront of a growing new space that exists at the intersection of advertising, content, and social networking.”
Millard joins Reelio’s existing Board Members, including Borum, e.ventures Founder and Managing Partner Andreas Haug, Nucleus Advisors CEO Scott Jones, and Reelio Cofounder and COO Ben Williams.
Since the company was founded in 2012, Reelio has experienced quadruple digit annual growth rates and built an impressive roster of hundreds of premium brands tapping Reelio’s user base of more than 10,000 influencers. Clients include global brands such as Unilever, Visa, and Procter & Gamble working with Reelio to reach targeted audiences with custom branded content. Reelio’s rapid expansion is attributed to a specialized focus on analytics in the digital video advertising space, providing far better results at lower costs than any other known competitive approaches. Most recently, the company announced the launch of its non-profit division, Reelio Cares, that connects today’s hottest digital stars with nonprofits and corporate brands such as Ad Council, DIGDEEP, Make-A-Wish Foundation and United Way to use their influence for good.
Reelio is supported by an incredible roster of industry luminaries and investors, including global venture capital firms e.ventures, Broadway Video Ventures, and HH&M the venture capital firms of Philipp Schindler, Tremor Video founders Jason Glickman and Andrew Reis, former Sony Music President and Bertelsmann executive board member Thomas Hesse; and senior executives from Apple, Google, Goldman Sachs, BBDO and others.
Reelio is the world’s leading video influencer marketing platform, helping global brands, agencies, and publishers build, maintain, and measure ad campaigns with rosters of social media talent serving highly engaged millennial audiences. Founded in 2012 by cofounders Pete Borum, Ben Williams, Mark Borum, and Daniel McKenzie, the company introduced a patent pending platform that automatically connects brands with the right content partners, reaching the right audience at the right price by providing market-leading analytics offering all participants optimized transactions. The impact of this intelligent automated technology on brands’ ROI has enabled the company to build an impressive roster of hundreds of premium brands tapping Reelio’s user base of more than 10,000 influencers. This includes global brands such as Clinique, Unilever, and Visa, working with Reelio to reach targeted audiences with custom branded content.