NEW YORK--(BUSINESS WIRE)--Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace that provides buyers and sellers with software for video ad effectiveness, today announced that Jonathan Penn has joined its Buyer Platform team as National Director of Automotive. He is based in the New York office and reports to Abbey Thomas, SVP, Buyer Platform, Auto and Entertainment.
“As programmatic video spend continues to grow, particularly in the automotive sector, we’re thrilled to have Jonathan join the team with his deep expertise and leadership in advertising technology,” said Thomas. “The automotive category has always been a leader in digital video and we look forward to continuing to provide current and prospective clients with new opportunities to stay on the cutting edge of programmatic video buying.”
In this role Penn is responsible for accelerating the adoption of Tremor Video’s buyer platform, as well as driving new agency relationships, managing existing business and liaising with clients. Additionally, he is responsible for a team of sales managers across North America.
“The programmatic landscape continues to evolve at a rapid clip. I believe the need for advanced audience planning and buying tools across all screens will be key for brands and agencies as they look to seamlessly marry premium inventory with powerful data,” said Penn. “I’m thrilled to join Tremor Video, an agile software company with a KPI-driven approach, proven track record and success particularly within the automotive vertical.”
Penn joins Tremor Video from Turn, a leading DSP and early pioneer of data-driven advertising. Previously, he held Senior Sales leadership roles at Involved Media, Magnetic.is and AT&T Ad Works, where he developed a keen understanding and developing of advertising technology and has been a trailblazer in programmatic advertising.
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.