NASHVILLE, Tenn.--(BUSINESS WIRE)--Ever wish for premium seats, a meet-and-greet with the coach or play-by-play radio crew, possible access to broadcast/press events, and a chance for a VIP game day experience during your college’s basketball season? At 26 colleges and universities across the U.S., Nissan’s College 100 program is launching its first large-scale “Ultimate Access” sweepstakes* (#NissanUltimateAccess), providing a chance for super fans to gain insider privileges at college basketball games in late February and early March.
“From Georgia, to Michigan, to Duke and to USC, and many schools in between, Nissan is engaging with consumers and fans of college sports to drive awareness of our innovative and exciting product lineup, up close, personal, where fans are experiencing the excitement of their teams,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America.
The sweepstakes kicked off Feb. 1 and runs for about three weeks, with most winners receiving tickets and a VIP experience during the last week in February or early in March (prizes vary by school). There will be activations on campuses where consumers can meet with Nissan and register to win. Local dealers near each school also will offer information about the sweepstakes in their showrooms, promoting consumers to sign up online, and local media will promote registration as well.
“Nissan’s marketing strategy is about leveraging cultural moments, like the passion that fans have for college basketball each spring,” said Tucker. “We wanted to take this moment to go big again and showcase the unprecedented access that our College 100 program is just beginning to deliver to our fans, and fans of college sports. There is much more to come.”
Fans who cannot attend a game are invited to register at ChooseNissan.com. See below for specific URLs per school.
* No purchase necessary. Sweepstakes prizes subject to location and entry ends 2/16 or 2/22, depending on college. Subject to official rules and regulations.
| School | Contest timing | Prizing/Game day date | ||||
| 2/1-22 | 2-Mar | |||||
| 2/1-16 | 29-Feb, 3/3 (tickets) | |||||
|
Connecticut |
2/1-22 | 6-Mar | ||||
| 2/1-16 | 1-Mar | |||||
| 2/1-16 | 1-Mar | |||||
| 2/1-22 | 5-Mar | |||||
| 2/1-22 | 5-Mar | |||||
| 2/1-16 | 27-Feb | |||||
| 2/1-16 | 27-Feb | |||||
| 2/1-22 | 5-Mar | |||||
|
North Carolina A&T |
2/1-22 | 3-Mar | ||||
| 2/1-16 | 1-Mar | |||||
|
Ohio State University |
2/1-16 | 27-Feb | ||||
| 2/1-16 | 1-Mar | |||||
| 2/1-16 | 28-Feb | |||||
|
Penn State |
2/1-22 | 3-Mar | ||||
| 2/1-22 | 3-Mar | |||||
| 2/1-22 | 5-Mar | |||||
| 2/1-16 | 27-Feb | |||||
|
Tennessee |
2/1-22 | 5-Mar | ||||
| 2/1-16 | 29-Feb | |||||
|
Texas A&M |
2/1-22 | 5-Mar | ||||
| 2/1-22 | 5-Mar | |||||
| 2/1-22 | 5-Mar | |||||
|
Washington |
2/1-22 | 2-Mar | ||||
| 2/1-16 | 28-Feb | |||||
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
