NEW YORK--(BUSINESS WIRE)--Xaxis, the world's largest programmatic media and audience platform, announced today it has named media industry veteran Jason Webby as senior vice president, client engagement. Webby will be responsible for leading the programmatic sales and account management team in the US market. He succeeds Matt Sweeney in the role who was recently promoted to CEO, North America.
Webby brings a wealth of experience at the world’s largest media companies to the role. He joins Xaxis from NBCUniversal where he was SVP, sales at CNBC International with responsibility for overseeing all commercial activity, spanning broadcast, digital and mobile advertising, custom and native content creation, research and event sales across EMEA, Asia Pacific and Latin America.
Prior to CNBC, Webby was the SVP, global head of sales for The Economist Intelligence Unit (EIU), a division of The Economist Group. In this role, he had commercial responsibility for the global sales efforts and client partnership development initiatives across the EIU’s extensive platform of subscription data services and custom research practices. He also sat on the executive management committee for the EIU reporting to the CFO for The Economist Group and managing director for the EIU. Earlier, Webby was the SVP of advertising for The Economist where he oversaw all commercial activity across print and digital advertising, conferences, thought leadership publishing and content syndication in the Americas.
“Jason brings an unparalleled understanding of the needs of both global advertisers and the world’s largest media companies to Xaxis with experience across all manner of digital and broadcast activations,” said Matt Sweeney, CEO, North America at Xaxis. “He will play a key role in growing our direct client business in the U.S., developing strategic partnerships and launching new data and tech products that enhance our lead as the industry’s leader in programmatic capability and performance. We are pleased to welcome him to Xaxis.”
Earlier in his career, Webby served as national associate publisher at Ziff-Davis Media’s flagship publication, PC Magazine. He holds a bachelor’s degree in English from Boston College in Chestnut Hill, MA.
“Xaxis holds an impressive lead in providing advertisers and publishers with the most comprehensive and effective programmatic offerings in the industry,” said Webby. “The breadth and depth of the company’s offerings are unique in the programmatic space and I am excited to help lead the Americas business to new heights.”
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 42 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, and ActionX. For more information, visit www.xaxis.com.