BOSTON--(BUSINESS WIRE)--Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the IT management platform company, is presenting the workshop, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” at the HTG Q1 Meeting taking place on Monday, February 1 – Friday, February 5, 2016 in Phoenix, Arizona. The workshop is part of HTG’s 2016 Building a Sales Engine (BASE) Series. HTG Peer Groups is an international organization of leading IT solution providers with nearly 300 member companies. Continuum is a Platinum Premier Sponsor of all the HTG 2016 Meetings.
|Workshop, “Inbound Marketing: Far Easier, Cheaper and More Effective than Paid Advertising,” at HTG Q1 Meeting, Presented by Continuum’s Jeanne Hopkins|
|Wednesday, February 3, 2016, 9:15 a.m. – 11:45 a.m. (with a 15-minute break)|
|Pointe Hilton Squaw Peak Resort, 7677 N. 16th Street, Phoenix, Arizona|
The success of MSPs today depends on being found by new customers in order to generate revenue. Jeanne Hopkins helps HTG members to think a bit differently in a market where customers now buy a bit differently. She provides oodles of inbound marketing examples backed with data that proves that creating useful content for prospects is an easier and far better way to generate valuable leads than PPC and other paid media. Jeanne helps each HTG member to determine their value proposition and helps to put themselves into the buyer’s mind by thinking about what makes their best clients the best as well as reviews a marketing blueprint – all in an effort to help HTG members get more leads and customers.
Jeanne has over 25 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, she has built a powerhouse metrics based sales and marketing machine. She is co-author of a No. 1 best-selling mobile marketing book on Amazon.com, Go Mobile. Jeanne was Vice President of Marketing at HubSpot where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating over 50,000 net new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as Senior Director, Marketing Programs and Communications for Symmetricom. She is on the Advisory Boards of Bedrock Data and BrightInfo and as well as Co-Chair of the MassTLC Sales and Marketing Cluster.
In 2014, Jeanne was named to the MSPmentor 250 list. She was named to the 10 MSP Industry Executives to Watch in 2014 list. She has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011– 2014 and 40 Most Inspiring Leaders in 2015. Follow her on Twitter @jeannehopkins.
Continuum is leading the discussion at various Seat at the Table/Lunch & Learn sessions during the HTG Q1 Meeting. HTG members across the country utilize Continuum’s intelligent Remote Monitoring and Management (RMM) platform that offers proactive problem resolution backed by the company’s industry-leading Network Operations Center (NOC) and Help Desk, resolving thousands of alerts, 24x7x365.
For more information on the HTG Q1 Meeting, visit: http://www.htgmembers.com/q1/PGMeetings.htm.
About HTG Peer Groups
Established in 2000 by Arlin Sorensen as a business and personal development community, today HTG Peer Groups is an international organization of leading IT solution providers. HTG has nearly 300 member companies throughout North America, Europe and Australia/New Zealand. Each peer group consists of 10-12 IT company executives who work together and share resources and information to formulate and meet business goals such as strategic planning, process improvement and tools, and life-work excellence. HTG offers Leadership Forums, vendor peer groups, other educational events, quarterly meetings, and an annual summit that attracts hundreds of attendees, vendor exhibitors, and strategic partners. Visit www.htgpeergroups.com or call 712-794-7994 for more information.
Continuum is the IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized businesses. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,100 professionals worldwide, supports 4,000 partners servicing more than 50,000 SMB customers and monitors over 750,000 endpoints. Continuum established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit http://www.continuum.net/ or follow on LinkedIn and Twitter @FollowContinuum.
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