CHICAGO & BOULDER, Colo.--(BUSINESS WIRE)--Golin, the Interpublic Group (NYSE: IPG) agency with PR, digital, and content at its core, has forged a new partnership with leading influencer marketing platform TapInfluence. The companies have synthesized Golin’s proprietary relevance-building offerings including The Bridge™ with TapInfluence’s sophisticated influencer marketing solutions, that connect conversations to commerce and help Golin and its clients build relationships with tastemakers, create content, and drive advocacy with unparalleled scale and efficiency.
The partnership is Golin’s latest move to help brands move fast and expand relevance by collaborating with influencers, engaging in real-time, and crafting compelling content. Five years ago, the agency built the first and largest network of real-time content and engagement hubs with The Bridge™, now supporting more than 300 brands via 24 newsrooms around the world. Golin’s new partnership with TapInfluence expands the agency’s access to a vast marketplace of influential subject experts who reach billions of connected consumers across blogs, YouTube, Twitter, Facebook, Instagram, Pinterest, Vine, and Snapchat.
“We’re relevance obsessed, and Golin’s collaboration with TapInfluence ensures our teams remain relevance equipped,” said Jeff Beringer, Global Digital Practice Leader at Golin and architect of the partnership. “It’s not enough for a company to tell its stories solely through its own branded content. More than ever before, consumers also value the perspectives of people they trust and admire. By combining Golin’s nimble content creation, distribution, and engagement capabilities with influencer-crafted content and advocacy sourced through TapInfluence’s TapExchange marketplace, we’re helping clients increase relevancy and drive results.”
Golin’s collaboration with TapInfluence allow the agency’s teams to quickly tap into relevant trends with the most influential voices based on what’s happening in culture moment-to-moment. Through TapInfluence’s platform, Golin teams are targeting influencers, executing campaigns, and measuring results with more precision and efficiency than ever before. “By utilizing the industry’s only streamlined, end-to-end influencer marketing platform, we’re helping clients devote more working dollars to content creation and advocacy, not administrivia,” Beringer said.
“With our relentless focus on enabling meaningful engagement between brands and their consumers through influence, TapInfluence is excited to add Golin as a strategic partner,” said Promise Phelon, CEO of TapInfluence. “Our SaaS platform provides the engine that helps Golin leverage these influential voices to build more relevant brands and increase client sales.”
While the first phase of the partnership is focused on integration and implementation, the two companies will also collaborate on thought leadership and product innovation.
Golin is an integrated agency with PR, digital, and content at its core. With 50 offices around the world and 60 years of experience, Golin’s purpose is to create change through brave work worthy of awe and action. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. Since 2014, Golin has been named PRWeek Global's International Agency of the Year; PRmoment’s Large Agency of the Year; PRWeek UK’s Best Agency to Work For and PRWeek U.S.’s Best Agency to Work For; and UK Consultancy of the Year and a Best Place to Work by The Holmes Report. Within its revolutionary g4 model, specialist communities drive relevance using proprietary tools to plan and execute powerful campaigns. Golin is a member of Interpublic Group (NYSE: IPG). Learn more at golin.com.
TapInfluence provides marketers the end-to-end solutions that enable them to connect conversations to commerce. TapInfluence’s SaaS platform, TapFusion, and distribution engine, TapFire, provide brands and agencies with the technology to efficiently and effectively create, scale, and measure influencer marketing initiatives across all social channels including Instagram, Facebook, Twitter, YouTube, Vine, and more. TapInfluence is honored to work with leading brands including Kraft, Horizon Organics, and P&G, and to partner with innovative agencies such as Golin. For more information visit www.tapinfluence.com.