NEW YORK--(BUSINESS WIRE)--Unveiled to executives of over 50 retailers at the showroom of specialty retailer Alton Lane during the National Retail Federation’s Big Show, the ENGAGE.cx partnership with Cisco Meraki gives businesses the power to truly connect digital engagement to brick-and-mortar customer experience, bridging mobile, ecommerce and experiences across every channel.
Digital influence is an increasingly critical component of the brick-and-mortar retail experience. Deloitte reports that consumers who use their digital devices while they shop in-store convert at a rate 20% higher than those who do not, and 45% say that it makes the in-store experience easier. Digital interactions are expected to influence 64% of brick-and-mortar sales, totaling more than $2.2 trillion this year.
The ENGAGEon-site turn-key solution unveiled at Alton Lane unifies a customer’s journey across today’s digital and physical shopping experience. Executives from major retail brands including Bloomingdale's, Nordstrom, Coach and Hermes experienced first hand how ENGAGEon-site used in-store WiFi to create a hyper-personal experience. As they shop, ENGAGE.cx fully attributes the visit with location and context captured from geo-fenced areas in the store along with other in-store touchpoints and marries it with their prior digital journey. Even customers with an abandoned online shopping cart are greeted with a personalized experience that enables them to re-engage when they enter a brick and mortar store. Associates are notified of high value digital shoppers entering the store.
“Attribution is definitely one of the top five problems facing retailers today,” says Steve Dumas, Retail Segment Solutions Director at IBM. “It’s all about proving ROI for the budget you spend--everything has to track back to the demand. Attribution is everything.”
“ENGAGEon-site is the ultimate embodiment of omni-channel attribution and experience for brick-and-mortar retailers. We are thrilled to partner with Cisco Meraki, the leaders in the industry, to bring this transformative technology to retailers,” said ENGAGE.cx CEO David Trice.
ENGAGE.cx is a leading omni-channel, cloud-based attribution and experience platform. We help you engage your customers as they move across the growing array of digital platforms, devices and sensors. We integrate emerging technologies with your existing internal systems to bridge the digital and physical identity and activity of your customers. By delivering attribution and conversion visibility, enabling personalized experiences, and empowering employees to serve the customer as a unique individual, ENGAGE.cx drives higher revenues and customer loyalty. Our clients enjoy on-site customer attribution and visibility, omni-channel (web-to-store) conversion, empowered employees and better curated customers lists. Sign up for a demonstration at www.engage.cx.