NEW YORK--(BUSINESS WIRE)--Today marks the launch of SMB Retail Technology News, a new website and weekly e-newsletter dedicated to helping SMB retailers grow revenue through innovative technologies that level the playing field with big retail. The site will deliver original content tailored for small-to-medium retailers, with an emphasis on real-world applications that help stores run better and grow profits. The launch aligns with the National Retail Federation’s 2016 Big Show and inaugural Small Business Experience, to be held at the Javits Center in New York City, January 17-19.
SMB Retail Technology News is the only industry resource focused exclusively on SMB retailers—a high growth but also highly-fragmented segment that has long posed a marketing challenge for manufacturers. “While big-box retailers roll out technologies to make customers feel more intimately connected to their brands, SMB retailers already enjoy this home-court advantage,” said Angela Diffly, Founder and Editor-in-Chief of SMB Retail. “The same technologies tier-one chains are using are now accessible and affordable for smaller retailers. We’re here to tell these stories, with a fresh voice and a real-world slant.”
“Our audience is any SMB retailer who’s invested in improving business with technology,” said Diffly. “Whether they’re C-Level execs, IT, store marketing or an owner who wears five hats, they want proven and practical technology solutions—not technology for technology’s sake. If it offers SMBs a competitive edge, we’re on it.”
Diffly has more than 15 years in retail technology as both a PR professional and former industry editor. Partner and content strategist Jan Knight has logged 25 years in leading retail agencies, hardware and software companies. “We met nearly 15 years ago at a Silicon Valley tech marketing firm and it was an instant kinship,” commented Knight. “We’re strategic, we share the same values and we have tremendous synergy.” In addition to the site and e-newsletter, the team will offer strategic content development services and expects to see high demand from retail technology companies short on professional writing skills.
Before and since forming SMB Retail, the team has worked with industry heavy-hitters including Epson America, Elo Touch Solutions, Zebra, Vantiv and Heartland Payments, in addition to a host of innovative independent software vendors. “I’ve had firsthand experience working with both Angela and Jan,” commented Gregg Brunnick, Epson America’s Director of Product Management and Technical Services. “They’re true professionals who really understand retail technology. We’re looking forward to what they’ll bring to the industry as a whole, and specifically to the SMB discussion.”
About Our Sponsors
SMB Retail Technology News has garnered early support from some of the biggest names in retail. Visit our industry-leading flagship sponsors and associations to learn more about their products and services: Electronic Transaction Association (ETA), Elo Touch Solutions, Epson America, Money20/20, Retail ROI, Retail Solution Providers Association (RSPA) and Shoptalk.
Additional flagship advertising sponsorships are available through March 1, 2016 at discounted rates. The company is actively seeking SMB success stories for publication; story ideas should be submitted to firstname.lastname@example.org.
About SMB Retail
SMB Retail was established in December 2015. The company publishes the SMB Retail Technology News website and distributes weekly e-newsletters to its subscriber base of retailers, technology manufacturers, independent software vendors and channel partners. SMB Retail Technology News offers a modern approach for today’s small-to-medium-sized on-the-go retailers, dishing up relevant editorial, in a quick, easy-to-digest format. The company also offers strategic content and communications services for retail technology providers. For more information, visit our website and sign up for the weekly e-newsletter at www.smbretail.com, and follow us on Facebook, Twitter and LinkedIn.