OVERLAND PARK, Kan.--(BUSINESS WIRE)--Karen Paletta has been named Sprint (NYSE: S) president of the New York City, New Jersey, Central Pennsylvania and Delaware Region. Based in New York, she will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer. Paletta will remain in her current position as regional vice president for consumer sales in the Northeast until the new regional structure is rolled out next year.
Paletta’s appointment follows Sprint’s announcement that it will restructure the company into four geographic areas – West, Central, Northeast and South – with targeted resources devoted to 17 top regions, including New York and Philadelphia. Under Paletta’s leadership the company will develop market-specific offerings serving the unique local needs of consumer and business customers.
“Karen is a proven leader with an outstanding track record of delivering results in the Northeast. In addition to her industry experience and knowledge, she has also developed strong relationships throughout the New York and Philly Tri-State region. I’m confident that she has what it takes to win in these ultra-competitive markets.”
Marcelo Claure, CEO
The Northeast geographic area covers Delaware, Eastern Pennsylvania, Maryland, New England, New Jersey, New York, Virginia, and Washington, D.C. It encompasses more than 980 company-owned or Sprint-branded retail stores.
“Sprint’s new localized approach allows us to better connect and engage with our customers by responding to local preferences and unique regional demands. I look forward to focusing on how to best serve and grow our customer base across New York City, New Jersey, Central Pennsylvania and Delaware.”
Karen Paletta, President, New York and Philly Tri-State Region
Paletta previously served as regional vice president for consumer sales in the Northeast and has nearly two decades of experience leading sales, distribution and operations functions at Sprint. Before joining Sprint, Paletta worked for Bell Atlantic Mobile.
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 58.6 million connections as of Sept. 30, 2015, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.