AUSTIN, Texas--(BUSINESS WIRE)--OneSpot, the Content Sequencing® platform, today announced it has appointed Jon Driscoll as chief revenue officer. Driscoll joins the company from Spredfast, the leading social marketing platform and in the new position, will be responsible for sales strategy and business development, expanding the portfolio of blue-chip companies with which OneSpot works, including Kraft Heinz, Mondelēz International, Whole Foods Market and Delta Faucet. Based in Austin, Driscoll will report directly to OneSpot CEO Steve Sachs.
“Jon is an industry veteran whose significant experience leading business growth for industry innovators and building successful relationships with major brands is second to none,” said Sachs. “Content marketing has arrived and is now a central and mission critical part of marketing in general. As OneSpot moves to the next level and continues to ascend as a vital partner to the industry’s top brands, we are confident Jon will be a key figure in expanding and accelerating our leadership.”
“I am excited to be joining OneSpot’s team of visionaries, who foresaw that brands would become more like publishers and need to engage customers by building deep content-driven relationships at scale,” said Driscoll. “Content marketing is no longer a campaign effort but an integral part of how modern marketing is done. As the only cross-channel personalization platform purpose-built for branded editorial content, OneSpot is pioneering the field of Content Sequencing, and I look forward to helping further drive that momentum.”
With more than two decades of strategic sales and client services experience, Driscoll joins OneSpot from Spredfast where, as chief sales officer, he successfully led expansion of the customer base, partners and revenue for the company’s social software platform. Prior to Spredfast Driscoll was chief revenue officer for Mass Relevance, where he guided the company’s explosive growth and its work with such industry-leading brands as Microsoft and Victoria’s Secret, as well as major television networks and media companies. Driscoll started his career at Trilogy Software, and was a founding member of its spin-off, pcOrder.com. A graduate of the University of Texas at Austin, Driscoll holds a bachelor’s degree in Finance. He resides in Austin.
OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement with branded content across websites, email and paid media channels, at scale. Fortune 500 brands including Kraft Heinz, Delta Faucet and Whole Foods Market rely on OneSpot to build strong content-based relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an EContent 100 Winner and winner of the CMO Club’s SXSW Pitch Competition. To learn more about OneSpot, visit www.onespot.com.