SEATTLE--(BUSINESS WIRE)--Jones Beverages International, a subsidiary of Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company, today announced the launch of its new premium non-carbonated blended beverage brand, Lemoncocco™.
Lemoncocco™ represents an entirely new beverage category that was inspired by the distinctive refreshment stands found along the streets of Rome, Italy. Flavored with the extracts of Sicilian lemons and a splash of coconut cream, Lemoncocco™ is a delicious and natural beverage, lightly sweetened with a touch of cane sugar. With only 90 calories per 12 ounce serving, Lemoncocco™ is the perfect accompaniment to lunch, dinner or as an afternoon refresher. It is dairy free, gluten free and guilt free!
Quietly launched in 2015 in the San Francisco and Seattle markets, Lemoncocco™ has been strategically distributed by Italian distributors. Following the success of this quiet launch, Lemoncocco™ will now expand into more North American markets throughout 2016.
Jennifer Cue, CEO of Jones Soda Co., and who is married to an Italian from Rome, was introduced to the beverage on one of her many trips to Italy. “We are very excited to bring this classic Italian refresher to North America,” Ms. Cue stated. “When I tasted the beverage for myself and saw the enthusiasm for this drink in Rome, I realized the potential of this unique beverage back home. Our version of Lemoncocco™ is less sweet than that found in Rome and to me is more on trend with evolving tastes of the North American palate. While this refreshing blend is a natural choice for patrons of Italian restaurants and specialty shops, it is a perfect pairing for any type of lunch or dinner. And since Lemoncocco™ makes an excellent mixer for cocktails, it is great for happy hour as well.”
Lemoncocco™ will also partner with Italian car maker FIAT to offer Lemoncocco™ to consumers who test drive FIAT vehicles, utilize Lemoncocco™ branded FIATS and participate at various co-branded events in North America.
Lemoncocco™ will officially launch at the 2016 Fancy Food Show in San Francisco January 17th – January 19th at the Moscone Center, Booth #5312.
About Jones Beverages International
Headquartered in Seattle, Washington, Jones Beverages International is a wholly-owned subsidiary of Jones Soda Co.® (OTCQB: JSDA). Jones Soda Co.® markets and distributes premium beverages under Jones® Cane Sugar Soda, Jones Zilch®, and Jones Stripped™ brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors featuring cane sugar as well as its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers as well as non traditional retail outlets. With the introduction of Lemoncocco™, Jones adds this new non-carbonated premium brand to its beverage line-up. For more information, please visit www.drinklemoncocco.com, www.JonesSoda.com, or www.MyJones.com.
