SUNNYVALE, Calif.--(BUSINESS WIRE)--Flurry Analytics, part of the Yahoo Mobile Developer Suite, today announces its annual mobile and application usage study. The State of Mobile study uncovers insights around mobile app activity and trends from around the world throughout the last year, on over 2.1 billion smart devices and 3.2 trillion sessions.
“The mobile industry has matured fast. In fact, the study found 58% mobile growth in 2015, which is stunning, as rates like that are rare in mature industries,” said Simon Khalaf, SVP, Yahoo. “What is even more impressive is the majority of that growth rate came from existing users. In 2015, we estimate that 40% of the 58% total growth in sessions came from existing users. It’s clear that even in its eighth year, the mobile revolution lives on.”
Mobile Use Grows by 58% in 2015
In 2015 overall app usage grew by 58%. In this context, we define app usage as a user opening an app and recording what we call a “session.” With the exception of Games, every app category posted year-over-year growth with Personalization, News & Magazines and Productivity leading the way with triple-digit growth.
Inch by Inch, Mobile and its Apps Absorb Users
The picture is much clearer when looking at year-over-year growth in time spent cut by form factor. Time spent on phablets grew 334% year-over-year, compared to 117% for all form factors, 2.9 times more than the average. With time spent on mobile surpassing that of television, and phablets posting astonishing growth in media consumption, it appears that the cable industry will find in the phablet and its apps its long-awaited digital nemesis.
The Phablet: The Unstoppable Media Consumption Device
Once labeled a fad (even by us), phablets have become the unstoppable media consumption device. 27% of all new devices activated for Christmas this year were phablets and 50% of all Android devices activated in the same timeframe were phablets.
3.2 Trillion Sessions and Counting
In 2015, Flurry tracked a mind boggling 3.2 trillion sessions. When we started 8 years ago, we never thought that our counters could reach these numbers. On January 1st 2016, 12:01 am, the counters reset to zero and the guessing game started again. Which industry will mobile and its apps absorb in 2016?
Interested in learning more about Yahoo’s developer tools and gaining insights, like this study, for your business? Be sure to check out Yahoo’s annual Mobile Developer Conference this February in San Francisco. Apply for an invite at http://ymdcsf2016.tumblr.com.
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