Bose® Automotive Experience During CES 2016

New Sound System Series Announced; First-Listen to Anticipated 34-Speaker Bose Panaray® System in 2016 Cadillac CT6

LAS VEGAS--()--This week during the Consumer Electronics Show (CES), Bose will introduce its latest automotive audio advancements, previewing four new categories of Bose offerings, and providing a first-listen to the highly anticipated 34-speaker Bose® Panaray® sound system in the 2016 Cadillac CT6 sedan. With new category debuts, concept cars on hand, and demonstrations of the jaw-dropping Panaray system, Bose will host manufacturers and invited drivers from around the world, sharing new innovation you can hear and feel, new standards for quality and choices, and break-out industrial design.

“In a crowded industry like car audio, every company has to choose how they’ll be different,” said Marc Mansell, vice president, Bose Automotive Systems. “We choose innovation because it’s the only way to produce something amazing -- something that hasn’t been done. Our new series of systems offer new experiences and choices, not just new branding. And the Panaray system in the Cadillac CT6 is proof. You don’t just hear it -- you feel it. And it’s built with the highest standards of engineering available anywhere.”

Bose Advanced Technology Series: Debuts in Bose Panaray for Cadillac
Announced in 2015 as part of the global reveal of the first-ever Cadillac CT6, the Panaray sound system is the first entry in the Bose Advanced Technology Series. The Advanced Technology Series is reserved for high-end luxury cars, pushing the limits of what’s possible for car audio, delivering the highest levels of acoustic accuracy, and featuring stunning industrial design for components including speaker grilles and covers.

The CT6 Panaray system has multiple speaker configurations and arrays built into 19 acoustically superior locations, combined with the most advanced Bose proprietary software and digital signal processing in the company’s history. And it reproduces music with unprecedented clarity, precision, and bass.

“The Panaray system has 34 speakers, but that’s not what makes it remarkable, because that suggests 35 speakers would be better,” said Mansell. “What makes the Panaray system remarkable is innovation. We pursued an experience, and didn’t stop until we created it. Every single speaker is required, but engineered to work as a custom-system, not individually. That’s where advanced technology makes or breaks what’s possible. The Bose Panaray speakers are so small, efficient and powerful. They fit and deliver in spaces and places that would otherwise compromise sound, but instead, enable it -- because they were built for it. And they’re all supported by a new generation of our signal processing. Instead of explaining how it sounds, we want people to hear it. It was made for that moment.”

Like Bose Panaray for Cadillac, future Advanced Technology Series systems will have a singular name and visual identity.

Bose Small Vehicle Series: New Audio Options for Entry-Level Cars
Until now, a high-quality listening experience wasn’t available in every car category, notably entry-level vehicles. But that changes with the new Bose Small Vehicle Series. In cars typically used by one person, these systems can focus on the driver only. They can also be designed for optimal performance around both the driver and front-seat passenger, or for both front- and back-seat passengers.

The Small Vehicle Series signature will be Bose Personal® headrest speakers and proprietary signal processing that deliver an individual, immersive experience with minimal system components. Production vehicles featuring the first Bose Small Vehicle system will arrive in 2017 model year cars, but attendees at the Bose Automotive Experience will get an early preview in an energized concept car demonstration.

Bose Performance Series: Performance-Grade Sound for Performance Cars
For performance cars, there’s the Bose Performance Series. These systems earn their billing by meeting stringent hardware, software and industrial design requirements that are specific to premier sport and luxury car makers and owners. The first Performance Series system will arrive later this year in a new vehicle introduction. To experience the difference now, a concept car will be on-hand to test and touch.

Bose Premium Series: The Legacy Continues
Bose invented factory-installed premium audio for the automotive industry, and today, there are more cars on the road with a Bose Premium Series sound system than any other manufacturer. Bose Premium systems are loved by drivers, with top satisfaction ratings spanning decades in vehicles from General Motors, Nissan, Mazda, and other global car makers. It remains at the heart of the Bose product lineup.

“With our new categories, we’re not just creating new names for existing systems or establishing a hierarchy of good, better, and best,” said Mansell. “Different manufacturers, and different cars and their owners, want and expect different things. We’re able to respond to those differences now with a level of customization that isn’t just new for us -- it’s new for them, and new for the industry.”

About Bose Automotive Systems
In the early 1980s, Bose engineers created the world’s first factory-installed premium automotive sound systems. Unlike conventional or aftermarket automotive systems, Bose systems were designed and tuned for a specific vehicle -- and changed the industry.

Since then, Bose has developed proprietary speaker designs, advanced amplification and signal processing technologies, exclusive analysis and design tools, and technology for managing engine and powertrain sounds inside vehicles -- all based on a heritage of research and engineering.

Today, Bose automotive sound systems are recognized globally as the industry benchmark for performance and customer satisfaction, validated by independent research rating Bose as the top choice among car consumers in multiple global regions. For more information, visit

About Bose Corporation
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research with one fundamental goal: to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.

Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world -- everywhere Bose does business.


Bose Corporation
Kevin Doak, 508-766-7788

Release Summary

Bose is introducing its latest automotive audio advancements this week in Las Vegas during CES 2016.


Bose Corporation
Kevin Doak, 508-766-7788