NEW YORK--(BUSINESS WIRE)--BrightLine, the leader in interactive advertising for connected TV, announced today that they updated their Interactive Content Ad Stream Technology platform – known as InCAST – already in use in over 400 apps across the entire connected TV/OTT landscape to support in-stream interactive and dynamic ad units.
Building off of BrightLine’s interactive ad experiences, these in-stream interactive ad units allow for deep and engaging interaction that occur during a standard 15 or 30 second commercial, and allow for programmers/publishers with linear content to take advantage of the increased CPM’s that come from offering their clients interactive advertising opportunities.
“BrightLine leads the charge in creating interactive brand experiences that resonate with viewers.” says Rob Aksman, BrightLine’s Chief Experience Officer. “By offering in-spot interactivity, we have bolstered InCAST to support the needs of publishers to offer experiences that fit into the linear-style viewing models prevalent in the growing number of ‘TV Everywhere’ apps from cable and broadcast networks.”
“BrightLine continues to innovate what it offers agencies, marketers and media partners in the evolving connected TV/OTT space,” says Manny Berrios, BrightLine’s Chief Technology Officer. “This latest offering acknowledges that not all advertisers are after engagement, with some looking for a more personalized element to their ads – our InCAST update allows for programmatic/addressable creative overlays to address this.”
These platform enhancements allow BrightLine to adjust TV ad messaging based on a range of factors, including real-time weather-based messaging, local offers and promotions, and other first or third party data from clients.
2016 is going to be the “year of Connected TV”, and BrightLine is best positioned to help media partners and agencies alike capitalize on the sea-change in TV viewing now underway.
BrightLine will be demoing its latest InCAST additions at the 2016 CES.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.