LONDON--(BUSINESS WIRE)--Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, today announced that ErosNow, its digital over-the-top distribution service, has entered into a platform and content deal with one of India’s leading telecom service providers, IDEA Cellular (“IDEA”).
The strategic partnership offers IDEA’s 4G subscribers access to ErosNow’s premium bundled services including movies, music, TV content, ErosNow originals and much more.
Commenting on the association, Rishika Lulla Singh, CEO, Eros Digital said, “With the growing penetration of data services across India, content consumption is surging across consumers. ErosNow’s association with a leading telecom player like IDEA provides us the ideal platform to reach a larger subscriber base and offer a very compelling array of Bollywood and regional content. This strategic association with IDEA is the beginning of a long term relationship we intend to build in the future.”
According to Mr. Sashi Shankar, CMO, Idea Cellular, “With IDEA’s foray into 4G services, we are strengthening our 4G portfolio and digital presence through an assortment of Digital content in partnership with leading content aggregators, handset manufacturers and e-commerce retailers. ‘Movies and Videos’ is the highest consumed service category by data consumers on the IDEA network, and I’m confident that our association with ErosNow will provide an enriching experience to our 4G customers.”
IDEA currently has over 170 million mobile subscribers throughout India and has recently announced the launch of 4G services across five southern states of India, with plans to expand to 750 towns in 10 service areas, by June 2016. The association with ErosNow, will enable IDEAS’s 4G customers in these markets to enjoy rich premium content from a wide library of movies, originals and short form videos, at a monthly subscription price of just Rs. 49. IDEA is also offering a special subscription offer at just Rs. 29 per month for its new 4G customers till March 31, 2016. For more details, visit www.ideacellular.com/4G
With a subscriber base of over 30 million registered users, ErosNow offers a wide variety of Bollywood content including movies like Bajrangi Bhaijaan, Tanu Weds Manu Returns, Welcome Back, Shamitabh, Badlapur, NH10 along with a vast selection of audio and video songs, television content and ErosNow originals.
ErosNow is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen. ErosNow offers its 30 million plus registered users the promise of endless entertainment hosting the largest library of films, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Premieres of latest films before their television window and high quality original drama series also differentiate the ErosNow offering. For further information please visit: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform ErosNow. For further information please visit: www.erosplc.com.
About IDEA Cellular
IDEA Cellular is India’s 3rd largest national mobile operator, with over 170 million subscribers. With traffic in excess of 2 billion minutes a day, IDEA ranks among the Top 6 country operators in the world. Using the latest in technology, IDEA provides world-class service delivery through the most extensive network of customer touch points. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA was recognized as the Outstanding Company of the Year at CNBC TV18 India Business Leader Awards 2015, voted by investors as one of Asia’s Best Companies in 2015 by Finance Asia in the categories of Best Managed Public Companies, Corporate Governance & Investor Relations. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on IDEA Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com