LEXINGTON, Ky.--(BUSINESS WIRE)--Fast-casual restaurant leader Fazoli’s this week opened another convenience store location as its aggressive franchise recruitment program picks up steam. It also recently broke ground on an all-new prototype design.
The latest c-store unit is part of a Kwik Stop in Dubuque, Iowa. It is owned and operated by P & K Enterprises, Inc., which operates two other Fazoli’s in Iowa. Fazoli’s also has c-store restaurants in Colorado, Indiana, West Virginia and Tennessee, with one under construction in central Indiana.
Another franchisee, C&P Italian Restaurant Co., recently broke ground in Macon, Ga. on a restaurant that will be the first to use an all-new, stand-alone prototype design. It is expected to open next spring.
The contemporary design incorporates a distinctive 35-foot tower, improved lighting to make the building more visible at night, prominent placement of the recognizable Fazoli’s tomato logo and a versatile color scheme that gives the brand a fresh, modern image. It was created to appeal to both a new generation of diners and long-time customers, as well as potential franchisees.
“Our new prototype illustrates why Fazoli’s is such a dynamic brand that’s experiencing record sales growth,” said Carl Howard, president and CEO of the fast-casual chain who noted that franchisee same-store sales have been up 65 of the last 68 months. “We’re constantly improving every facet of our concept to ensure an excellent customer experience while offering a unique investment opportunity to operators.”
At 2,800 square feet with seating for approximately 100, the design can be scaled in size, said John Bernardo, Fazoli’s director of construction and facilities management. New awnings display the logo, illuminated at night with LED lights. “Fazoli’s enjoys a well-earned reputation as an innovator,” Bernardo said. “With our new prototype we’re staying ahead of design trends.” He added that elements will be used in non-traditional, in-line and end-cap units.
Completely repositioned and successfully competing with fast-casual and casual dining restaurants, Fazoli’s has opened five franchised units this year. It expects to open as many as 12 franchised locations next year.
With approximately 220 restaurants, Fazoli’s is America’s largest Italian fast-casual chain.