LOS ANGELES--(BUSINESS WIRE)--VUBIQUITY, a global provider of premium content services, has signed an international SVOD distribution deal with AwesomenessTV, a leading media company serving the global Generation Z audience, for the Middle East, Africa, South Eastern Europe and Latin America (excluding Brazil).
This deal significantly extends VUBIQUITY's content portfolio to include more next-generation and genre-specific programs for millennials and members of Generation Z, enabling VUBIQUITY's network of global partners to appeal to younger, digital-first audiences.
The deal includes AwesomenessTV's popular series, such as Fifth Harmony Takeover, DIY or DI-Don't!, Hey Guys, It's Meg!, Makeup Mythbusters, Amanda Steele’s The Social Life, Cheerhab, My Dream Quinceañera, and IMO. Approximately 130 hours of content will be accessible via VUBIQUITY-powered SVOD platforms in many of the countries covered by the deal.
AwesomenessTV is a multi-platform media company owned by DreamWorks and Hearst Corporation, the latter of which has a 25 percent interest. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience and the ATV Network, a community based MCN with over 90,000 channels.
VUBIQUITY is a leading global provider of premium content services, which operates in North America, Europe and the emerging markets. Their long-standing relationships with all the major content providers allows VUBIQUITY to license, manage and deliver thousands of hours of high-quality premium content to video distributors, such as cable, satellite, telecoms, wireless and OTT providers. The company currently delivers more than 500,000 hours of content annually to more than 109 million households in 117 countries.
Rob Jacobson, Chief Content Officer at VUBIQUITY, said: "We’re excited to bring a fantastic brand to some of the largest territories in the world. Non-traditional programming is extremely popular in emerging markets amongst young audiences and AwesomenessTV has created terrific, popular shows and is shaping the type of content that the next generation expects. This deal gives our clients the opportunity not only to meet customer demands but also to get ahead of their competition. We’re delighted to be partnering with them in this SVOD initiative.”
VUBIQUITY is the leading global provider of Premium Content Services. From licensing to delivery, VUBIQUITY offers a full scope of managed services including digital and OTT distribution to every major media provider. The company provides capabilities for linear and on demand viewing that supports rental, sell-through, ad-supported and subscription business models for multiscreen purposes. A global organization, VUBIQUITY utilizes a Content-as-a-Service model to enable cost-effective end-to-end solutions for monetization. VUBIQUITY is a privately held company with primary offices in Los Angeles and London. Visit us at www.vubiquity.com and follow us on Twitter @Vubiquity.