SAN FRANCISCO--(BUSINESS WIRE)--Swrve, a leader in the mobile marketing engagement space, today announced that GLAMSQUAD, a mobile beauty services provider, have chosen to work with its platform to design and deliver push and in-app campaigns, delivering key messages to users at defined moments in the mobile experience. The beauty provider will use the platform to deliver messages to users at the moment they’re most likely to engage with the app, target specific customers, and A/B test to establish which creative resonates best with their consumers.
“Working with Swrve, we are able to easily test and analyze multiple creatives in every messaging campaign to track the purchase behavior of our users across all devices and channels. Whether they’re booking services via email, mobile web, their desktop, or through the app, we see Swrve as a key orchestrator in allowing us to take a screen agnostic approach to user engagement. Being able to send targeted, timely and relevant messages to our users across channels enables us to be very nimble and accelerate our growth as a brand, reacting to changes in seasonality and customer lifetime value quickly. This will absolutely have a material impact on the future growth of the business,” said Tracy Parsons, Digital Marketing Director for GLAMSQUAD.
With plans to use Swrve’s Amplify product, fueled by the November acquisition of marketing and data automation provider adaptiv.io, GLAMSQUAD will be able to build out nurture campaigns incorporating both mobile and email to deliver impactful and real-time mobile campaigns that move the needle.
“We’re excited to be working with innovative brands like GLAMSQUAD that recognize the incredible value in unlocking all of their rich user data to make more timely and relevant decisions that drive true business gains and customer loyalty,” said Christopher S. Dean, CEO of Swrve.
GLAMSQUAD is the market leader in the growing mobile beauty industry, serving thousands of clients weekly in New York, Miami and Los Angeles. Making getting ready a whole lot easier, GLAMSQUAD coordinates the delivery of professional and affordable beauty services to your home, office or hotel. The team of independent hair stylists, makeup artists and nail technicians is meticulously selected and curated to guarantee consistent, high quality results and a superior experience during every appointment. With personalized, one-on-one consultations and a signature range of inspirational looks, GLAMSQUAD offers clients the full celebrity-experience, helping them look and feel their best. Currently operating in New York, Los Angeles and Miami, the company plans to debut in other cities soon.
GLAMSQUAD services are easily booked through the GLAMSQUAD app or website. Simply select a service, choose a date and time, provide your location and enjoy the convenience, confidence and quality of GLAMSQUAD hair, makeup or nail services.
Swrve’s Mobile Engagement Platform empowers digital marketers to create the ideal mobile customer experience. Whether an app is part of an omni-channel strategy or is a mobile-first business, Swrve provides the marketing tools required to drive meaningful user engagement, retention, and revenue. A 2015 Inc. 500 honoree, Swrve’s mobile platform is the means for brands to engage mobile users in a timely, compelling, and contextually relevant way.
Swrve’s easy-to-use platform also brings advanced audience targeting, real-time segmentation, conversations, and personalization to push notifications and messaging inside the app. Building lasting customer relationships with mobile app users is essential to long-term growth, Swrve Amplify solves the complexity of providing consistent interactions with those users across all channels. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in mobile apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking. Swrve clients have delivered more than one billion mobile messages, and the Swrve platform processes over eight billion events on a daily basis.