DENVER--(BUSINESS WIRE)--The Cherry Creek Arts Festival earned Gold in its category for best event website at the prestigious 2015 International Festivals & Events Association (IFEA) awards. The website was designed and developed by Fruition, a Denver-based digital marketing agency.
The competition for event websites was judged by recognized industry professionals and evaluated on six criteria:
- Relaying image of the event
- Creative and/or unique
- Clear message
- Overall impression
"Fruition has been such an incredible group to work with, providing great service along with innovative solutions for our new website. With the simplified navigation and user interface, we can easily communicate to patrons and are receiving less general information phone calls. Fruition is well-versed in responsive design and our new site is desktop and mobile friendly. One of the best features for our patrons is a beautiful online artist gallery, we have received so many compliments on the new website and are very happy with the end product!"
The redesigned website streamlines the user experience and connects the different CherryArts offerings—including an online auction feature that was used to facilitate bidding during the festival weekend—through an integrated multi-site layout. The new website specifically and clearly target’s Cherry CreekArts’ diverse target audiences: festival attendees, submitting artists, volunteers and sponsors.
“For the Cherry Creek Arts Festival website, we were really focusing on making a clean, easy to use interface for the festival’s many different audiences,” Joe Malouff, Director of Web Development at Fruition said. “The old site was hard to navigate and confusing for visitors. The new site is bold, clean and matches the event’s visual intensity and inclusiveness. We’re honored that the redesign was recognized by such a well-known and respected organization.”
Visit the Cherry Creek Arts Festival website here.
Founded in 2003, Fruition is a leader in digital services including SEO, SEM, social, public relations, web development, mobile apps and digital signage. The Colorado company was recently named one of the “Top Marketing Agencies in Denver.” It was also recently listed in INC 5000’s “America’s Fastest Growing Private Companies.” Fruition is a registered service mark.