LOS ANGELES--(BUSINESS WIRE)--Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for October 2015, providing insight into the month’s top streaming audio providers, as well as listening trends.
Key findings from the October 2015 Ranker include:
- All measured clients in October 2015 is at an all-time high with 4,406,524 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,647,930 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.
- The News/Talk format showed the largest listening gain with a 21.5 percent increase in AAS, followed by Sports (14.3 percent), Adult Contemporary (8.4 percent), Urban Adult Contemporary (8.4 percent), Hot AC (7.3 percent), Classic Hits (6.7 percent) and Classic Rock (6.6 percent) (M-F 6A-8P, October 2015 vs. September 2015). Political debates contributed to the growth of News/Talk in October, while the MLB playoffs and the start of the NHL season contributed to Sports gain.
- Looking at the top 20 markets, Boston showed the largest listening gain with a 30.4 percent increase in AAS, followed by Sacramento (20.5 percent), Milwaukee (20.2 percent), San Francisco (19.7 percent) and Seattle (18.8 percent).
- 37 percent of listening took place on an iOS device, followed by Android at 31 percent, and Google Chrome and Flash at 9 percent each. (M-F 6A-8P)
Full results of the October 2015 Ranker can be found here:
Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
About Triton Digital
Triton Digital’s® (http://www.tritondigital.com/) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.