MelroseMAC Welcomes Rick Soto to Head Its MelroseTEC Division

  • MelroseMAC, one of the largest independent technology firms, shows growth and adds a technology leader to its team
  • Rick Soto joins MelroseTEC as Vice President of Engineering and Technical Services
  • Former head of West Coast Operations for IT and Broadcast at Univision brings nearly two decades of experience to renowned Apple retailer and service provider

LOS ANGELES--()--MelroseMAC welcomes Rick Soto's appointment to Vice President of Engineering and Technical Services. Soto brings two decades of experience and will focus on day-to-day operations and long-term strategy in his new role. MelroseTEC is the business solutions-oriented arm of MelroseMAC, one of the most prominent Apple Premium partners and service providers. As a result of recent growth, MelroseMAC is continuing to expand rapidly and has tapped Soto to head the MelroseTEC division, where he will lead a team of engineers and designers to implement solution-based programming for complex business issues.

“We are excited to welcome Rick Soto to the MelroseTEC family,” said Sandy Nasseri, CEO of MelroseMAC. “I am confident that his expertise will not only further develop our talented internal team, but will also help to strengthen the position of MelroseTEC as an emerging leader in the technology and entertainment industries.”

Soto joins MelroseTEC from Deluxe Media Inc., where he served as Vice President of Worldwide Production IT and Engineering, heading all global technology and digital distribution. Prior to Deluxe, Soto worked with Univision, serving as the head of West Coast and Mexico's Operations for IT and Broadcast in addition to EMI Music and Prudential Insurance.

Raised in California, Soto was always intrigued by computers during his childhood. First drawn to their graphics and artistic capabilities, as he got older Soto followed the technological side that he was exposed to by his father, who worked in a data center. This ultimately led Soto to pursue a career of his own in technology.

Soto holds a degree in business administration in Information Technology from the University of Phoenix. A motivated self-starter, his expertise lies in leadership, global workflow management, communication, problem solving and technical skills.

“I am happy to join the team at MelroseTEC and look forward to utilizing this role to truly make a difference,” said Rick Soto. “I am looking forward to applying the interdisciplinary nature of my global experience to help evolve and strengthen this well-known subsidiary of MelroseMAC.”

About MelroseMAC

MelroseMAC, the parent company of MelroseTEC, was established in 2003 and is one of the largest independent technology firms in Los Angeles. The woman-owned expanding brand, which has averaged 18% growth over the last three years, has three retail stores located in Los Angeles and provides a full staff of retail and support for Apple products. MelroseMAC also supports the needs of broadcast, post-production, audio and digital media professionals and enthusiasts with a range of professional video workflows and peripheral equipment offerings. A boutique at its core, the brand is expanding rapidly. MelroseMAC is proud to offers its services to various sectors including : entertainment, healthcare, and start-ups

For more information visit and


for MelroseMAC
Gita Amar, 917.334.9369

Social Media Profiles


for MelroseMAC
Gita Amar, 917.334.9369