RADNOR, Pa.--(BUSINESS WIRE)--The J.G. Wentworth Company® (“J.G. Wentworth” or the “Company”) (NYSE: JGW), a diversified consumer financial services company, today announced that MediaCom USA has been named its broadcast and digital media agency of record, effective immediately.
The partnership with MediaCom USA will expand J.G. Wentworth’s marketing efforts beyond national programming to include the latest micromarketing strategies and tactics. “Consumer viewership patterns and behavior are changing across TV and the Web, making digital streaming, video on demand and other marketing placement tactics essential for reaching our target audiences,” said Stewart A. Stockdale, Chief Executive Officer of J.G. Wentworth. “Our work with MediaCom USA will enable the use of analytics and information-based marketing to deliver messages on a one-to-one basis in order to optimize response and engagement.”
The digital media agency of record relationship with MediaCom USA will continue J.G. Wentworth’s evolution of its marketing strategies to increase return on marketing investment while providing deeper insights into the overall customer experience.
Sasha Savic, CEO of MediaCom USA, added, “J.G. Wentworth is a smart and savvy marketer that’s ready to apply data and add new channels to its marketing mix. By using MediaCom’s ‘system not silo’ approach, we’ll be able to tailor messaging and deliver dynamic content while ensuring that the Company’s entire communications system works together during an exciting period of growth and change.”
About The J.G. Wentworth Company®
The J.G. Wentworth Company® is a diversified consumer financial services company. The Company is focused on providing direct-to-consumer access to financing needs through a variety of solutions, including: mortgage lending and refinancing, personal lending, structured settlements payment purchasing, and prepaid cards. Through the J.G. Wentworth, Peachtree Financial Solutions, and Olive Branch Funding brands, the Company is the leading purchaser of structured settlement payments.
Mortgage loans are offered by J.G. Wentworth Home Lending, Inc. NMLS ID # 2925 (www.nmlsconsumeraccess.org), 3350 Commission Court, Woodbridge, VA 22192; 888-349-3773. For more information about The J.G. Wentworth Company®, visit www.jgw.com or use the information provided below.
This announcement shall not constitute an offer to sell, or the solicitation of an offer to buy, nor shall there be any sale of our securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful, prior to registration or qualification under the securities laws of any such state or jurisdiction.