AVON, Conn.--(BUSINESS WIRE)--The types of communication most commonly used by employers are emails and newsletters, information provided via the employer website or mobile app, and group meetings. However, employees consider emails and newsletters, group meetings and one-on-one meetings with a sales rep or benefits counselor to be most helpful. Similarly, when asked which of several ways they prefer to learn about voluntary benefits, the top response was “on my own through information sent by my employer (emails, newsletters, etc.),” followed by “speaking with someone in person” and “on my own via Internet or intranet.” In addition, employees want to be able to access standard benefits information (i.e., networks, deductibles, etc.), to file a claim and then to track the status of a claim electronically. Not surprisingly, younger employees place even greater emphasis on a carrier having online capabilities such as enrollment and claims filing.
The study also found that:
- Nearly half of those surveyed in the current study completed their enrollment form or application via the Internet or intranet, compared to less than a third of those surveyed in the 2013 survey.
- Employees who enrolled on their own via paper or with a rep on paper had the lowest levels of satisfaction; however, the presence of a rep along with a paper application process is still viewed as a significant improvement by employees versus doing it on their own.
- Employees who enrolled with a benefit rep via a laptop indicated the highest level of satisfaction with the enrollment process.
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Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.