SACRAMENTO, Calif.--(BUSINESS WIRE)--First 5 California announced today the launch of the Billion eBook Gift Campaign, an interactive reading initiative created by ustyme. The program’s aim is to donate one billion electronic books that ultimately provide increased opportunities for face-to-face story time between parents and young children.
“Giving Tuesday is all about giving back, and ustyme’s Billion eBook Campaign definitely gives back in a major way,” stated Camille Maben, Executive Director of First 5 California. “When laps aren’t an option, this program offers families the chance to engage with their children through classic storybooks no matter where they are.” Out-of-town family members or parents traveling for work can now play an active role in reading, to help promote early brain development and stimulation. “Engaging with children by talking, reading and singing is the easiest and best way to grow their minds,” continued Maben. “The availability of this electronic platform is just one more tool to help create one-on-one reading opportunities between children and loved ones.”
The launch of ustyme’s Billion eBook Gift Campaign on Giving Tuesday coincides with First 5 California’s mission to provide parents with tools to help promote early childhood brain development through talking, reading, and singing. Parents can visit www.billionebookgift.com to register for the program and access a robust library of 50 classic children’s eBooks at no charge.
First 5 California, also known as the California Children and Families Commission, was established after voters passed Proposition 10 in November 1998, which added a tax on tobacco products to fund education, health, childcare, and other services for children ages 0 to 5 and their families. Its programs and resources are designed to educate teachers, parents, grandparents, and caregivers about the critical role they play during a child’s first five years – with the overarching goal of helping more California kids grow up healthy and ready to succeed in school and in life. For more information, please visit www.first5california.com/parents.