REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced its sponsorship of AdMonsters’ First-Party Data Playbook, designed to explain the fundamentals of first-party data, on-site targeting, and audience extension, with a particular focus on the functionality of data management platforms (DMPs).
Driving revenue from first-party data has long frustrated publishers who understand its potential but are unable to truly realize the value of the data, often due to integration issues and perceived complexity. While many publishers have employed various tools to effectively put their data to work, the majority have yet to deploy a DMP that integrates data from a variety of sources and make the most of their resources. This Playbook from AdMonsters is intended to serve as a starting point to resolve this challenge.
“AdMonsters’ First-Party Data Playbook supports Rocket Fuel’s assertion that integrating a DMP is essential to activating and leveraging first-party data that will, in turn, drive higher ROI for publishers looking to monetize this critical component,” said Simon Hayhurst, Rocket Fuel’s senior vice president of products and business development. “Rocket Fuel’s Programmatic Marketing Platform, that includes an advanced DMP, utilizes Moment Scoring™ technology to improve campaign performance by putting first-party data to work by optimizing the frequency and relevance of messaging, and predicting a customer’s needs across all their devices.”
“We’ve elected to work with AdMonsters because their approach to playbooks offers a comprehensive and objective view on how to solve complex issues in the marketplace,” said John Ferraro, vice president of publisher partnerships, Rocket Fuel. “In this case, AdMonsters offers publishers a practical guide to leveraging a DMP to unlock the value of their first-party data.”
AdMonsters’ Playbooks leverage existing content, as well as input from the AdMonsters community, to crowd source a document that outlines best practices on a particular topic. To learn more and download AdMonsters’ First-Party Data Playbook, please visit: http://info.rocketfuel.com/Admonsters-Playbook-DMP.html
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.
AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. Through our conferences, website, original research and consulting services, we offer unparalleled in-person experiences and unique, high-quality content focused on media operations, monetization, technology, strategy, platforms and trends. Founded in 1999, AdMonsters began serving the advertising operations professional through live media and its online community. We provided a forum to share best practices, explore new technology platforms and build relationships. Today’s expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands, and investors.