Research and Markets: Beer Market in Germany - Market Research 2015-2019 - An integral part of German culture / Availability of substitutes / Growing shift in sales from on-trade to off-trade

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/pwqkr6/beer_market_in) has announced the addition of the "Beer Market in Germany - Market Research 2015-2019" report to their offering.

The report forecasts the beer market in Germany to grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume, respectively, over the period 2014-2019.

Beer is the most consumed alcoholic beverage in Germany. It accounted for a market share of 47.18% of the total alcohol market in Germany in 2014, amounting to $84.99 billion. Though the beer market is the largest segment, it has matured and is likely to exhibit a declining pattern during the forecast period.

The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption of beer. However, during the forecast period the market is likely to decline because of changing consumer demographics and rising health consciousness among consumers.

This report covers the present scenario and the growth prospects of the beer market in Germany for the period 2015-2019. To calculate the market size, the report takes into account the sales and consumption through various distribution channels, and takes into account the taxes levied by the government.

The market size is calculated in terms of revenue as well as volume for the following categories:

  • Standard lager
  • Premium lager
  • Specialty beer
  • Low alcohol
  • Ales and stouts

It also covers the sales via distribution channels of the following segments:

  • On-trade (licensed pubs, bars, clubs, restaurants, and other outlets related to the hospitality sector)
  • Off-trade (specialist retailers, supermarkets/hypermarkets, discounters, and other retail outlets)

Key vendors

  • Anheuser-Busch
  • Bitburger Braugruppe
  • Krombacher
  • OETTINGER Brewery Group
  • Radeberger Gruppe

Other prominent vendors

  • Beck's Brewery
  • Birra Menabrea
  • Bitburger Brewery
  • Budweiser Budvar Brewery
  • Cesu Alus
  • Chimay Brewery
  • Diageo
  • Erdinger
  • Forst
  • Krombacher Brauerei
  • Molson Coors
  • Oakleaf Brewery
  • Paulaner Brewery
  • Pivovarna Lako
  • Royal Unibrew
  • vyturys
  • The Brew Company
  • Veltins
  • Warsteiner

For more information visit http://www.researchandmarkets.com/research/pwqkr6/beer_market_in



Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
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Sector: Beer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Sector: Beer