STOCKHOLM--(BUSINESS WIRE)--Gorkana, the UK’s leading media intelligence provider has announced a significant development to its media database. With this latest enhancement, Gorkana is making it even easier for organisations to connect to the right audiences.
Gorkana's Media Database is the most comprehensive source on the market for accessing journalists, bloggers and other social media influencers, and the upgrade has expanded the database's offering with a new social media 'topic search' function.
Clients are now able to search for any topic of interest and will instantly receive a list of up to 1,000 journalists and influencers who have mentioned that particular keyword, phrase, hashtag or @mention within the last 90 days.
Users can now access real-time insights into the subjects that key contacts are writing about and also who they are interacting with on social media. This is the most accurate and efficient way to target the most appropriate audience for messaging. Also, as part of the innovation, Gorkana’s database will start to incorporate all of Cision’s global data, giving clients unparalleled access to vital information.
“We have made several key acquisitions within the last 15 months and are now in a prime position to roll out our new integrated technology products to our clients,” said Cision CEO Peter Granat. “By bringing together best-in-class solutions from Gorkana and Cision, we are continuing to provide the most cutting-edge tools in our ever-evolving industry.”
Cision also announced that it will be locating its European HQ into one site located at the heart of Silicon Roundabout in London's Shoreditch. By consolidating its Gorkana and Cision operations in tech city, it will establish the largest media intelligence hub in Europe, underlining Cision's commitment to investment in technology and digital innovation.
Jeremy Thompson, MD of Cision EMEA will lead the hub. “We have an opportunity to build insightful products on a scale which will help PRs and marketers in major markets to upgrade their media intelligence,” said Thompson. “Cision makes it even easier for businesses to power the stories that propel their brands."
He added: “By basing Cision’s European HQ near Silicon Roundabout, we're ensuring that we're at the centre of a dynamic, invigorating and highly innovative community. We are working in the area to maintain and develop the complex products and high levels of service our clients need and expect. The level of investment that we are making in this space is unmatched."
Earlier this year, Thompson, the CEO of Gorkana, was appointed MD of Cision EMEA, following Cision’s acquisition of Gorkana in 2014.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision (https://twitter.com/cision) on Twitter.
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