LEAWOOD, Kan.--(BUSINESS WIRE)--Every month for the last eight years, thousands of families and individuals with special needs have come to AMC Theatres (NYSE: AMC) to experience the magic of a movie on the big screen through AMC’s Sensory Friendly Films program. Until recently, the titles offered were primarily geared toward children. But now, guests of all ages can join in the fun as AMC has expanded its Sensory Friendly Films title selection to accommodate a more mature movie-going audience and offer even more opportunities to catch a flick every month.
AMC continues to partner with The Autism Society to present Sensory Friendly Films, where the lights are turned up, the sound down, and the theatre not only allows, but encourages guests to get up, dance, walk, shout or sing. The response has been phenomenal, with hundreds of thousands of guests attending Sensory Friendly Films screenings. As the program enters its ninth year, guests who have grown up going to Sensory Friendly Films are now looking for a little more action and intrigue.
In addition to its traditional slate of family-friendly Sensory Friendly Films titles, such as THE GOOD DINOSAUR and NORM OF THE NORTH, AMC is adding more adult-oriented showtimes to its slate. This means that guests can now enjoy films such as THE HUNGER GAMES: MOCKINGJAY – PART 2, STAR WARS: THE FORCE AWAKENS and RIDE ALONG 2 in a comfortable and welcoming environment.
“Guests who’ve grown up attending Sensory Friendly Films since the program’s inception are now in their teens and 20s, with much broader taste in movies,” said Elizabeth Frank, executive vice president, Chief Content & Programming Officer, AMC. “We’re thrilled to expand the program to ensure our older guests who feel most comfortable in a relaxed, welcoming environment are excited about enjoying a night out at the movie theatre.”
To accommodate the additional titles, AMC is adding another day to its Sensory Friendly Films schedule. Guests interested in movies that appeal primarily to a younger demographic will continue to find those titles on the second and fourth Saturday of every month, beginning at 10 a.m., while movies that appealing to an older audience will play on the second and fourth Tuesday of every month, beginning at 7 p.m.
AMC’s Sensory Friendly Films Upcoming Schedule
THE HUNGER GAMES: MOCKINGJAY – PART 2
Tuesday, Nov. 24, 7 p.m.
Tuesday, Dec. 8, 7 p.m.
THE GOOD DINOSAUR
Saturday, Nov. 28, 10 a.m.
Saturday, Dec. 12, 10 a.m.
STAR WARS: THE FORCE AWAKENS
Tuesday, Dec. 22, 7 p.m.
Saturday, Dec. 26, 10 a.m.
Saturday, Jan. 9, 10 a.m.
Tuesday, Jan. 12, 7 p.m.
NORM OF THE NORTH
Saturday, Jan. 23, 10 a.m.
RIDE ALONG 2
Tuesday, Jan. 26, 7 p.m.
About AMC Theatres
AMC Theatres (AMC) is the guest experience leader with 348 locations and 4,937 screens in the United States. AMC has propelled theatrical industry innovation and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago). www.amctheatres.com