BOSTON--(BUSINESS WIRE)--Drizly, the technology company powering fast, convenient alcohol delivery across the U.S., today announced it has hired former Wayfair editorial director, Trisha Antonsen, as the company’s editor-in-chief and chief cocktail officer. The move signals Drizly’s growing emphasis on audience development, editorial direction and brand-focused initiatives aimed at driving discovery and delight in beer, wine and liquor.
Reporting to the senior vice president of marketing, Antonsen will oversee content marketing, social media strategy, integrated brand content and audience development. Prior to spending more than four years in marketing and content at Wayfair, Antonsen held editorial and interactive marketing roles at leading brands and retailers such as TJX and Lilly Pulitzer.
With one of the largest selections online of beer, wine and liquor, Drizly is positioned to offer alcohol enthusiasts across the country a unique shopping experience by combining Antonsen’s editorial inspirations with an unparalleled and convenient shopping experience. Antonsen has developed a content-to-commerce strategy that initially includes:
- Drizly’s “Top Shelf” Program. Through this program Drizly will leverage industry experts, celebrity chefs and high-profile bloggers to craft unique recipes and editorial content that will inspire Drizly users.
- Recipe Pages. Looking for a new signature cocktail? With 100 recipes already launched on site, and more to be added on a monthly basis, Drizly Recipe Pages enable consumers to easily shop their favorite recipes, or new ones, by adding all ingredients to their cart with the click of one button.
- Brand Integrations. Leveraging Drizly’s network of major alcohol brand partners, Antonsen will develop unique brand stories and marketing activations to provide an experience that is both educational and transactional.
- Publisher Integrations. In October, Drizly announced a first-of-its-kind partnership with Food & Wine Magazine that incorporates curated cocktail recipes, wine recommendations and pairings through a Drizly Premium Brand Hub that will allow for an immersive content-to-commerce experience for consumers.
“While there are many resources available for inspiration when it comes to beverage alcohol, our goal is to be the ultimate destination combining expertly crafted content with the unique purchasing experience of alcohol-on-demand,” says Antonsen. “There is always a reason to throw a party and we are building a brand that is about shared experiences; that delivers beer, wine and liquor to your door and let's you push play on a great time with friends.”
Drizly™ is the technology company powering a superior shopping experience for beer, wine and liquor. Combining the best selection and price, content-rich and personalized shopping experiences, and the speed and convenience of on-demand delivery, Drizly delivers "The Joy of Drinking™" to legal-age drinkers across the United States. Backed by a world-class group of angel and institutional investors, the company has raised $17.8 million to become a superior place to shop for beer, wine and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver, Hoboken/Jersey City, Indianapolis, Los Angeles, Minneapolis/St. Paul, New Orleans, New York City, Providence, Seattle, St. Louis, Tampa and Washington D.C.