SAN JOSE, Calif.--(BUSINESS WIRE)--Genwi, Inc., leading the way in mobile content engagement, announced Genwi Content Concierge, a Salesforce Plug-in that surfaces relevant content engagement suggestions within Salesforce. This integration is the first to use insights to guide the sales process by making content recommendations, based on prospect interactions and profiles, accessible to sales reps directly within the context of opportunity and leads they are working on in Salesforce.
Genwi tracks content-driven engagements led by sales reps throughout the content lifecycle. The data provides a correlation between content usage and sales success allowing for content recommendations that help drive sales success.
“Since many of our customers rely on Salesforce as their CRM platform of choice, it was an easy decision to invest in Genwi Content Concierge, as it adds tremendous value for our clients,” said Rahul Patel, Genwi CEO. “Content recommendations, and visibility of content interactions, to sales reps from within Salesforce delivers valuable data that helps sales teams select content associated with sales wins and helps marketers create more effective content.”
“We believe these insights and engagement tools, when made accessible to sales teams in context of their Salesforce work environment, provide a competitive advantage for our customers,” added Patel.
In addition to enabling content engagement from within the Salesforce web UI, the integration enables sales reps to seamlessly access and share content with their Salesforce contacts from the SalesForce1 mobile app.
Learn more about Genwi, which was recently named 20 Most Promising Salesforce Solution Providers by CIO Review Magazine, visit www.genwi.com.
Genwi is the first mobile content engagement solution designed to mobilize content, enable sales and engage buyers. We believe companies increase revenue when sales teams can access and share information they need, when they need it. Genwi’s Mobile Content Engagement Platform helps companies create and deploy a sales enablement app that gives reps streamlined access to content from across the enterprise, enables them to customize and share relevant content with prospects, tracks all user activity and integrates with existing systems and workflows so it's tailored to the needs of the company.