PHILADELPHIA--(BUSINESS WIRE)--A new survey* revealed that moms are embracing an entirely different and more adventurous persona while on vacation, but for the better. The survey conducted by Wakefield Research and Dreams Resorts & Spas® showed that while mothers have many responsibilities back home, they don’t feel guilty about escaping the daily grind, letting loose and recharging on what they call an “escape” vacation. Overwhelmingly, those surveyed admitted that a vacation without kids allows them to reconnect with their former selves and become better parents.
“The numbers are very revealing – this is the era of the Moms Escape. Moms want more than a change of scenery – they want to truly disconnect,” said Colette Baruth, Vice President of Sales, Marketing and Revenue Management for AMResorts®. “Whether traveling with or without the kids, moms are making it a priority to discover new destinations, better themselves as people and as parents, and build new memories through the gift of travel.”
The survey also uncovered that while 82 percent of moms take at least one “escape” vacation a year, 67 percent believe that traveling more often would make them happier than getting a promotion. This confirms that travel is a greater source of happiness than money or a job title.
A Different Kind of Bed Time: More than 50 percent of moms choose to “get busy” over sleeping in.
While on vacation, moms are looking to up the ante in the bedroom, with more than half choosing to “get busy” over sleeping in, and 85 percent of moms are already getting more intimate with their partner while on an “escape” trip. The next best thing? Laying by the pool and getting a tan tied for the second most popular activities on their vacation to-do lists.
Moms Gone Wild: 87 percent of moms said they like to do something crazy while on vacation.
Exciting memories aren’t just being made in the bedroom. 87 percent of moms said they like to do something crazy and out of character while on an escape vacation. Some of the fun activities moms mentioned include staying out all night (47 percent), skinny dipping (27 percent) and looking for a vacation “fling” (17 percent). A third of moms (38 percent) surveyed did something on a trip they didn’t tell their family about.
Getting their Groove Back: 55 percent of moms reported that traveling without kids improves their parenting.
Traveling kid-free is a common way for moms to find that lost mojo. 84 percent of moms revealed that traveling is the best way to stay connected to their former selves, and 55 percent reported that traveling sans kids improves their parenting. Solo travel also proved to be on the upswing. 72 percent of moms feel more adventurous traveling alone compared to traveling with their family.
“Moms are making travel a priority, with 72 percent looking to explore a new destination in 2016 and 66 percent already traveling kid-free,” Baruth added. “Dreams Resorts & Spas® is on a mission to help busy moms fulfill their vacation dreams. Whether they are looking to travel alone, have a romantic rendezvous, a family adventure or a girl’s trip, we are making it easier than ever to book that escape trip and ensure moms have an unforgettable time.”
Recently, Dreams Resorts & Spas® partnered with The MOMS to help inspire and educate women on how to make the best of their vacations.
“We know a few things about crazy schedules,” said Denise Albert and Melissa Musen Gerstein of The MOMS. “Dreams Resorts & Spas®’ Unlimited-Luxury® vacation concept is a win because everything is included. To top it off you can trust you’ll have a wonderful experience in an accessible beachside location with amazing accommodations, great food and drinks, and more.”
About Dreams Resorts & Spas®
With 12 beachside properties in four destinations including Punta Cana, Cancun, St. Thomas and Costa Rica, every guest is treated to high style accommodations, endless gourmet food and drinks, beautiful pools, spas, dedicated kids programs and more. Dreams Resorts & Spas® provides a number of special offers and deals that make it easy and affordable to plan the ultimate “escape” vacation.
For more information and to book a vacation, visit DreamsResorts.com/MomsEscape, call 1-866-2DREAMS or connect with us to follow the #MomsEscape conversation on social media:
- Facebook: dreamsresorts.com/connect
- Twitter & Instagram: @DreamsResorts
- YouTube: youtube.com/user/DreamsResorts
*The survey was conducted by Wakefield Research among 1,000 U.S. mothers ages 18+, between Sept. 25 and Oct. 2, 2015, using an email invitation and an online survey.
AMResorts® is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts’ nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).
Images, logos and informational material about the AMResorts Collection of brands and properties are available at www.amresorts.com/mediasite.