Logic PD Launches Innovation Challenge to Support Digital Product Development

Five teams compete in inaugural Challenge running Sept. 24-Nov. 19

MINNEAPOLIS--()--Logic PD, a complete product lifecycle solutions company for the digital world, is introducing its Digital Product Innovation Challenge! Designed to help businesses and entrepreneurs build the foundation of a digital product strategy, the innovative program takes teams through Logic PD’s accelerated Digital Product Management Curriculum. At the end of the Challenge, participants will compete for several prizes including a grand prize of $15,000 to put towards the development of their digital product.

“Developing and launching a digital product requires a different process than the traditional products that you are used to,” said Jason Voiovich, chief customer officer, Logic PD. “Drawing on Logic PD's proven framework and a proprietary toolbox, participants in this challenge will gain the knowledge and experience while developing a digital product business blueprint - the foundation for a successful digital product launch.”

For the inaugural Challenge, which runs Sept. 24-Nov. 19, Logic PD invited entrepreneurs and small business leaders with a pre-identified new digital product idea to participate in the program. The teams selected for the Challenge represent a variety of industries including consumer, industrial and medical product ideas. Digital products being developed include: a solar energy collection and payback monitor; a behavior modification wearable; a smart wake up light; a sun exposure wearable monitor; and an at-home physical therapy device.

Structured similar to a six-week mini-MBA program, participants attend weekly classes where they gain the knowledge and access the tools to refine their digital product business model and create a digital product business blueprint that will be the foundation for a full business plan.

Following the class sessions, teams will present their business blueprint to a panel of local experts representing key elements of a digital product launch. Winners will be selected based on the blueprint that presents a digital product most likely to launch, and deliver the highest ROI.

This year’s judging panel consists of:

The winning team will be announced at a banquet to be held Nov. 19, 2015 at the Day Block Event Center in Minneapolis.

About Logic PD

Logic PD (www.logicpd.com, www.logicpdinsights.com) collaborates with clients to help them throughout the complete product lifecycle to accelerate their growth and capture value. Logic PD provides services at any stage in the product lifecycle by helping customers understand their business, user and technology needs and specializing in helping them meet digital business requirements. With services in analytics and research; design, engineering and manufacturing; and product support services, Logic PD helps its clients identify opportunities, reduce risk, and control costs to deliver innovative products to market faster. The company is headquartered in Minneapolis, with offices in Boston and San Diego.

Editor’s Note: To learn more about the program, the curriculum, the inaugural Challenge participants or to attend the banquet, please contact Kim Davis at 612.436.9701 or kim.davis@logicpd.com

Contacts

Logic PD
Kim Davis, 612-436-9701
Director, Corporate Communications
Kim.Davis@logicpd.com

Contacts

Logic PD
Kim Davis, 612-436-9701
Director, Corporate Communications
Kim.Davis@logicpd.com