LITTLE ROCK, Ark.--(BUSINESS WIRE)--Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it was named as a Strong Performer in the Forrester Research, Inc. report, The Forrester Wave™: Customer Insights Services Providers, Q4 2015. Acxiom received the second highest score in the Current Offering category for marketing database operations.
According to the report, “Client references laud this vendor’s sweet spot: as a database operations partner.” The report also states: “No doubt large organizations — especially financial services firms — looking to build and populate a marketing database will love this vendor’s global business and consumer data assets, data onboarding, and best-in-study data privacy and governance competencies.”
“Almost half of the Fortune 100 companies use Acxiom for their expansive marketing database operations,” stated Scott Howe, CEO and President, Acxiom. “We handle massive scale, have the industry’s strongest data privacy and security practices, our data solutions are best-in-class and, through our LiveRamp™ offering, we directly connect advertisers to more than 250 platforms in the marketing ecosystem.”
Acxiom achieved 5 out of 5 for privacy and security, which has always been a cornerstone for the data, connectivity and marketing services solutions it offers to its customers. The company also secured the highest scores possible in the areas of data assets and data integration which supports the value Acxiom delivers to help customers create the best engagement strategy with exceptional database management.
The much-anticipated industry report, which is used to evaluate enterprise marketing database solution providers, examined 11 vendors across 32 criteria, broken out by Current Offering, Strategy and Market presence.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 45 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com Acxiom is a registered trademark of Acxiom Corporation.