New Seasons Market, Ecotrust Select Maxwell PR to Increase Visibility and Drive Engagement

PORTLAND, Ore.--()--Two leaders in regional food system health, neighborhood grocer New Seasons Market and conservation economy leader Ecotrust, have turned to Maxwell PR + Engagement to lead local and national visibility highlighting their efforts to build community around fresh, locally sourced food.

A fit with Maxwell’s deep consumer expertise and roster of natural and organic food brands, New Seasons is relying on Maxwell to increase awareness for the beloved brand’s quality goods, new store openings and sustainable business practices. The company is leading PR and social media advertising.

“Maxwell gets our brand and our commitment to connecting meaningfully with our customers. They know how to navigate the complex intersection of paid, earned and owned media to generate great visibility and deepen authentic engagement,” said Dina Keenan, New Season’s chief marketing officer. “Maxwell, an agency that shares our passion for mission-driven companies and brands, was a natural match.”

Maxwell’s reputation and expertise also attracted Ecotrust, a lauded Portland-based organization that works to build resilient communities and ecosystems through restoration-based economic development. The agency is already at work building visibility for Ecotrust’s new, ambitious $23 million endeavor: The Redd on Salmon Street, a two-block working hub for the regional food economy in Portland’s Central Eastside.

About Maxwell PR + Engagement

Founded in 1997, Maxwell is an independent public relations firm focused on building national, purpose-driven consumer brands. The agency specializes in brand communications, consumer engagement, content marketing and social strategy, in addition to traditional media and blogger relations. Current clients include Astoria-Warrenton Chamber of Commerce, Dave’s Killer Bread, Diamond of California, Dr. Praeger’s Sensible Foods, Kettle Brand®, McMenamins, Pacific Foods, Pamela’s Products, One Banana and the USA Dry Pea & Lentil Council. Visit www.maxwellpr.com for more information.

Contacts

Maxwell PR
Kevin Lee, 503-231-3086
kevin@maxwellpr.com

Release Summary

Portland-based Maxwell PR is adding two food system leaders to its client roster: New Seasons Market and Ecotrust.

Contacts

Maxwell PR
Kevin Lee, 503-231-3086
kevin@maxwellpr.com