AUSTIN, Texas--(BUSINESS WIRE)--Just three months after acquiring Shoutlet, Spredfast announces the launch of Promotions, the first of many integrated technologies available to customers. The newest addition to the leading social software platform is a custom contest builder that gathers consumer-shared data, giving brands a stronger understanding of their customers. This integration further highlights the company’s commitment to rapid innovation, so customers can continue to build smarter social programs.
Marketers want to build loyalty with their customers, but in order to do so, they must know who their customers are and what their customers need. In a recent study from Experian, researchers found that 64 percent of U.S. companies with loyalty programs say data collection needs to be improved and 53 percent of them want more personalization.
Promotions enables marketers to collect customer data via contests, sweepstakes, sign-up forms, and more. With each entry, marketers receive valuable customer insights ranging from product usage and preferences to birthdays and email addresses. When armed with the right data, marketers can make smarter decisions for their brand.
The newest addition to the Spredfast platform promises big capabilities for customers, allowing them to:
Gather customer data to inform future campaigns.
Now Spredfast customers have the ability to design custom contests and apply their findings to advertising, CRM, and product development. Promotions creates engaging opportunities for customers to win prizes, while it is also a winning experience for marketers who want to learn more about their customers’ purchase preferences.
"Thanks to Promotions, for the first time, we were able to solicit specific information from viewers via a social contest, including brand preference, purchase intent, and preferred contact info. This allowed us to deliver to our advertisers localized data they could act upon to directly drive sales. Targeted leads are more valuable than targeted impressions. We were also able to roll this single contest out to more than 35 markets simultaneously, creating this opportunity for over 180 local advertisers." - Jamie Sawyer, Director of Digital Marketing, Raycom Media
Create promotional campaigns in minutes.
The Spredfast Promotions interface was developed with the end-user in mind, meaning that marketers are equipped to create custom apps and pages without any coding experience. The design component is equally accessible, allowing Spredfast customers to use templates, enter CSS, or design freeform to produce a contest that fits the brand’s visual identity.
"I love the efficiency and ease-of-use of Promotions. With our 5 Seconds of Summer partnership campaign, we were able to quickly and seamlessly concept, design, and push live a contest that resulted in over 4,000 entries and 115,000 video views. The ease of editing the creative and functionality without getting our IT or the web team involved was invaluable." - Katherine Hernandez, Social Media Manager, Hot Topic
An integrated solution. One platform.
Spredfast is committed to presenting each customer with the right solution to serve their unique needs. That is why we partner with best-of-breed marketing solutions to deliver the most actionable insights about consumers and their preferences. Promotions is a valuable addition to that toolset, furthering brands’ ability to deliver the right content, in the right place, at the right time.
“Brands want the ability to quickly design contests and sweeps to engage their customers. Not only does Spredfast Promotions meet that need of creating contests, no coding required – but, we take it one step further and provide brands the ability to collect unique customer data. This data is key for our customers to create meaningful conversations, deliver a relevant brand experience, and drive loyalty.” - Manish Mehta, Chief Product Officer, Spredfast
This latest launch follows a host of exciting announcements from Spredfast, including:
- Inaugural membership in network partner programs with Facebook, Tumblr, Pinterest, Twitter and, new this week, Instagram
- Acquisition of social CRM innovator, Shoutlet
- Tripled revenue and customer growth year over year
- Recognition as a leader in the “The Forrester Wave™: Social Relationship Platforms, Q2 2015” report by Forrester Research, Inc.
“The Promotions integration is a testament to our promise of lightning fast innovation. We’re proud of what we’ve accomplished in the last year. Our growth is accelerating our ability to build technology, ship product, and ultimately help our customers create more human interactions with their consumers. It’s been a busy year, and there’s much more to come.” - Rod Favaron, CEO of Spredfast
Spredfast is transforming the way companies connect with consumers. Spredfast’s smart social software enables companies to build lasting relationships with today’s digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. Over 1400 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.