NEW YORK--(BUSINESS WIRE)--Top PR measurement experts will convene at the Hyatt Regency Chicago on Wednesday, November 18 to share the latest real-world tactics used to show senior leaders the value and effectiveness of communications programs. PR News’ Measurement Conference is the most important metrics-focused day of learning of the year, and the 2015 edition will feature leading lights of measurement from organizations such as The Boeing Company, Exelon Corp., AARP, Porter Novelli, MasterCard, Medtronic, Paine Publishing, LLC and more. Group discounts are available for two or more people registering.
At PR News’ Measurement Conference on November 18, speakers with expertise in building metrics-based PR programs will offer communications professionals at b2c and b2b companies, agencies and nonprofits practical instruction on how to develop only those PR programs whose value can be proven with metrics, establish key performance indicators for social media programs, choose the right tools and present results to senior leaders.
To register online, visit www.prmeasurementconf.com.
The PR Measurement Conference will include a networking breakfast and lunch as well as a keynote address during lunch and multiple networking breaks. Experts will also break down organizations’ successful use of PR metrics to tie communications to business goals through three case study analyses.
PR News will hold a full-day SEO Boot Camp on November 17 where attendees will learn the latest best practices in search engine optimization and walk away with action items they can immediately put to use to make their content—and brand—competitive in the crowded digital ecosystem. Both events will take place at the Hyatt Regency Chicago. One- and two-day packages are available.
For questions regarding the conference or boot camp, contact PR News’ Jessica Placencia at firstname.lastname@example.org.
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PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. For more information, please visit www.prnewsonline.com.