BlazeMeter Rocks Stance’s Socks by Powering Peak Performance During Fashion Week

Performance testing solution helped Stance handle traffic more than 10 times its normal site loads due to promotion with Rihanna

SAN FRANCISCO--()--Stance is challenging the fashion status quo by partnering with the world’s most popular celebrities and sports leagues to turn socks into fashion statements. But when its website needs to manage peak traffic during critical promotions and launches, it depends on BlazeMeter, the leader in open-source-based continuous performance testing.

Stance has partnered with Rihanna as the company’s Creative Director, launching a limited edition product line at New York’s Fashion Week. As a result, the company’s website needed to manage more than 10 times its normal flow of traffic directed at buying pages where downtime would immediately equate to lost sales. The load traffic wasn’t only high volume, but dynamic, as peak traffic shifted to buyers from East Coast to West Coast.

Before launching the promotion, Stance worked with BlazeMeter to perform load and performance tests on critical landing pages. By easily integrating with Amazon Web Services infrastructure and New Relic data, performance is tested continuously. BlazeMeter’s integrated and dynamic approach to testing ensured that Stance’s website was equipped to handle massive, complex spikes in visitor traffic.

“Our company’s business revolves around taking advantage of important sales opportunities,” said Andrew Spencer, director of technology at Stance. “During times of high traffic spikes with limited edition products, poor performance or downtime during the buying process is not an option. BlazeMeter gave us the confidence we needed from Fashion Week, going into a what promises to be a record-breaking holiday season.”

By working with BlazeMeter, Stance’s website is able to handle thousands of simultaneous users per second. The limited edition launch with Rihanna sold out in less than 24 hours, and the Stance site performed at a high level. Going into the holiday shopping season, the company is continuing a series of high-profile promotions with confidence that its website can manage the volume.

“Managing high levels of traffic isn’t just about managing total users per second, it’s testing to handle peak traffic comprehensively, ensuring top performance through a customer’s buying process,” said Alon Girmonsky, CEO, BlazeMeter. “By continuously testing performance, Stance can have the confidence they need to manage a launch effectively. Their story is an example for all retailers on how to make sure a website can perform at a level that matches the excitement and activity that comes with a major launch.”

For retailers looking at key promotions this holiday season, it’s not too late to ensure your site can handle the load. To get started, check out a recently conducted webinar between BlazeMeter and New Relic on, “Five Ways to Test and Tune What Matters This Peak Season.” For more information on BlazeMeter’s work to ensure peak application performance, visit

About BlazeMeter

BlazeMeter ensures delivery of high-performance software by enabling DevOps teams to quickly and easily run open-source based performance tests against any mobile app, website or API at massive scale to validate performance at every stage of software delivery. The rapidly growing BlazeMeter community has over 100,000 developers and includes prominent global brands such as Adobe, Atlassian, Gap, NBC Universal, Pfizer and Walmart as customers. Founded in 2011, the company is headquartered in Mountain View, California and Research & Development in Tel Aviv, Israel.

For more information, sign up for a free 14-day trial at, visit our blog or find us on Twitter @BlazeMeter and on LinkedIn.

About Stance

Embracing “The Uncommon Thread” as its mantra, Stance turned socks into one of the world’s most exciting categories in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season, and will be launching its first underwear line later this year.


PAN Communications
Adam Novak, +1-617-502-4300