SAN FRANCISCO--(BUSINESS WIRE)--Swrve, a leader in the mobile marketing engagement space, today announced that it has closed a $30 million funding and acquisition round. Swrve has acquired adaptiv.io, a data automation platform for mobile. These two announcements come on the heels of a period of significant growth for the company, including reaching one billion installs of the product.
Swrve, whose platform enables brands to deliver contextually rich and relevant in-app mobile interactions, will use this funding to continue the company’s global expansion and market-leading product innovation. Leading the round is Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF).
Others participating in the oversubscribed round included existing investors Acero Capital, and Atlantic Bridge.
“Swrve solves real problems for real mobile marketers,” said Marco DeMiroz, Managing Director of Evolution Media Partners, who also joins Swrve's Board of Directors. “We’re thrilled to be investing in Swrve, which is helping to make marketing more powerful, more relevant, more targeted and more effective than ever before, revolutionizing how some of the biggest brands in the world interact with their customers.”
With an existing roster of customers spanning some of best known brand names in the world, Swrve will use this capital primarily to accelerate product development and sales growth, to solidify their market position as a recognized global leader in the mobile marketing engagement space. Recent company milestones include:
- One billion installs of the Swrve SDK.
- A successful Q2 followed by a peak Q3 represented by 4x growth from Q3 2014.
- Unprecedented expansion across verticals such as Financial Services, Media and Publishing, and Entertainment.
- Rapid hiring across its growing employee base in San Francisco, New York, Dublin, London, and continental Europe.
Swrve is also unveiling its new Swrve Amplify product, fueled by the acquisition of marketing and data automation provider adaptiv.io. Swrve Amplify will enable mobile marketers to build omni-channel marketing campaigns informed by real-time data streams. The result is more relevant, impactful, mobile campaigns that move the needle.
"We're excited about the simplicity of Swrve Amplify in allowing us to make real-time decisions based on all of our data sets, no matter what silo they live in," said Adam Warburton, Head of Mobile at Travelex. "We see tremendous value in transforming all of our user data to make an instant connection with our most loyal customers. The ease of reaching these users at the time when they are ready to engage with a brand through Swrve Amplify will be incredibly beneficial to any mobile marketing program."
According to the September 2015 Forrester report (subscription required for access), Upgrade Your Marketing Plans With Push Notifications And In-App Messaging, "App usage is now mainstream ... in the US, 62% of consumers opt to receive push notifications from a select few apps they download on their smartphone.” As a result, Swrve believes that digital marketers need to change the rules of mobile and digital engagement, adopting a personalized approach to marketing that goes beyond generic push notifications and blanket in-app messages that can damage a brand’s reputation.
Swrve’s Mobile Engagement Platform empowers digital marketers to create the ideal mobile customer experience. Whether an app is part of an omni-channel strategy or is a mobile-first business, Swrve provides the marketing tools required to drive meaningful user engagement, retention, and revenue. A 2015 Inc. 500 honoree, Swrve’s mobile platform is the means for brands to engage mobile users in a timely, compelling, and contextually relevant way.
Swrve’s easy-to-use platform also brings advanced audience targeting, real-time segmentation, conversations, and personalization to push notifications and messaging inside the app. Building lasting customer relationships on mobile is essential to long-term growth. Swrve partners with leading brands, agencies and technology partners – including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in mobile apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking. Swrve clients have delivered more than one billion mobile messages, and the Swrve platform processes over eight billion events on a daily basis.
Originally founded in 2007 by live game operations pioneers, and backed by Evolution Media Capital, adaptiv.io provides real-time analysis and actions to maximize revenue through its patent-pending next generation cross-channel and cross-platform data automation system for online and mobile marketing. adaptiv.io’s experienced team of industry veterans have worked on the biggest titles in the industry, and on every platform from PC to console to mobile, helping solve the complex problems involved in running service-driven games and applications.
The €7.5 billion ISIF was established in December 2014 with a statutory mandate to invest on a commercial basis in a manner designed to support economic activity and employment in the State. The fund has made investment commitments to date of €1.8 billion (including National Pensions Reserve Fund investments prior to December 2014 when the ISIF was established and NPRF assets transferred to it) and plans to deploy the remainder over the coming years as suitable investment opportunities are identified.