MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Kohl’s (NYSE: KSS) today announced an unprecedented partnership with designer Reed Krakoff that will include handbags and apparel. A three-time Council of Fashion Designers of America, Inc. award winner, known for his tenure as executive creative director at Coach, Inc., as well as his eponymous label, Krakoff is teaming up with Kohl's for the launch of his first ever retail partnership. Responsible for designing, touching and influencing more handbags than any other designer in the world, his collection, called REED, will be available exclusively at Kohl’s and Kohls.com for spring 2016.
“The REED collection is inspired by iconic looks, with the emphasis on craftsmanship and quality synonymous with Reed Krakoff,” said Michelle Gass, Kohl's chief merchandising and customer officer. “Each piece is the perfect combination of function, elegance and fun, which we know will be sought-after by women across the country this spring. The collection also includes several options for women to personalize her look by quickly and simply adding an accessory. This provides even more opportunities for our customers to bring the products they love to life, in a way that works best for them.”
Handbags are at the core of the collection and impeccably reflect Krakoff’s distinguished style from more than 25 years as a leader in the industry. The new REED collection will additionally include American sportswear-inspired apparel, embracing unexpected color-blocking, statement stripes and novelty fabric and prints. Prices for the entire collection range from $15.00 to $129.00.
"When Kohl’s presented me with this great opportunity, I couldn’t say no,” said Reed Krakoff. “Everyday luxury embodies the best of American fashion. The ability to create great design at an incredible value is more relevant today than ever before. Great style is all about the unexpected, and Kohl’s is an amazing platform for this limited-edition collection."
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,16 6 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.
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About Reed Krakoff
Reed Krakoff is an American fashion designer and Creative Director of his eponymous label. From 1996 to 2013, he also served as Executive Creative Director of Coach, Inc. Celebrated for his graphic, sculptural and uniquely modern style, Krakoff's work includes ready-to-wear, handbags and accessories, shoes, jewelry, fragrance and home design. Mr. Krakoff is the recipient of three Council of Fashion Designers of America Awards for Accessory Design as well as numerous other fashion and design awards. The Reed Krakoff brand is headquartered in New York City.