DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/84gg73/mobile_apps_for) has announced the addition of the "Mobile Apps for Wealth Management 2015 - Innovation Leaders and Innovation Laggards" report to their offering.
Global universal banks and wealth managers have made little progress over the last year in offering their high-net-worth clientele exclusive mobile apps. Despite the fact that mobile devices are now more popular among high-net-worth individuals than PCs and notebooks, banks are still focusing their mobile strategies mainly on their retail clients.
Wealth managers need to fully grasp that their wealthy clients are eager, ready and sophisticated users of mobile devices, especially when it comes to financial matters. As mobile touch points are now the number one interface for wealthy clients, mobile technology becomes the main battleground for disruptive innovations and competitive advantage.
This report tells you all you need to know for developing, optimizing and implementing a winning app strategy for high-net-worth clients. Our research team of technology and wealth management experts analyzed the strengths and weaknesses of the mobile apps relevant to wealthy clients of the 30 leading wealth managers worldwide in detail (see the wealth managers analyzed below).
In total, more than 70 mobile apps were evaluated. The report provides an assessment and recommendations for the mobile app portfolios of each wealth manager and for the wealth management industry as a whole.
The report gives wealth managers, IT providers, smartphone companies and consultants answers to the following questions:
- Which wealth managers are at the forefront of mobile apps in wealth management, who are the laggards?
- What are the characteristics, positive and negative, of the mobile apps offered by the worlds Top 30-wealth managers?
- What content, functionality and security measures should a mobile app have to catch the attention and satisfy the needs of high net worth individuals?
- What can be learned from the best practices among the mobile apps that were analyzed?
- How many different mobile apps are required, for which devices and to what software standards?
- How can you ensure that a mobile app stands out compared to from those of competitors?
- In the wealth management sector, how is the market for mobile apps developing and what future needs will clients have?
Key Topics Covered:
1.0 Executive Summary
5.0 Summary Of Findings
6.0 The Top Five Standalone Apps
8.0 Best Practices: The Best 15 Mobile Application Features
- Abn Amro
- Bnp Paribas
- Bny Mellon
- Charles Schwab
- Citi Private Bank
- Credit Suisse
- Danske Bank
- Deutsche Bank
- Goldman Sachs
- J.P. Morgan
- Julius Baer
- Merrill Lynch
- Morgan Stanley
- Société Générale
- Standard Chartered
- Td Bank
- Wells Fargo
For more information visit http://www.researchandmarkets.com/research/84gg73/mobile_apps_for