AUSTIN, Texas--(BUSINESS WIRE)--Today, Spredfast announced that it was recognized as one of the initial members of the Instagram Partner Program, a new initiative that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. Spredfast has been badged in Community Management for its industry-leading technology that enables best-in-class engagement experiences between brands and their audiences on Instagram.
As part of the program, Spredfast customers can better understand how audiences are engaging with their brand on Instagram through specialized reporting, seamless moderation and intuitive content storage. These critical insights are what will set leaders apart from the pack in the ever-changing social landscape. As a member of the Instagram Partner Program, Spredfast delivers:
All of your visual content. In a single platform.
With Spredfast’s Instagram functionality, users can now plan and manage Instagram content alongside their other marketing content without leaving the platform. This includes key features like viewing scheduled activity within a single, cross-channel editorial calendar. Within the Spredfast Image Studio, users can also store and edit images to match the size requirements of Instagram.
Your community at your fingertips.
Great customer experiences are the foundation for loyalty and advocacy. Using Spredfast’s Conversations product brands can earn loyal advocates on Instagram by quickly responding to users’ comments and resolving issues. Additionally, Spredfast allows brands to create internal processes to monitor, respond, escalate and report on incoming Instagram posts. Some customers are even finding success by turning comments on Instagram into marketable moments beyond the mobile destination.
Visibility into Content Performance
Social marketers need access to data that helps them make informed marketing decisions. The Spredfast Instagram dashboard provides insight into top performing content, helping users determine which visual content resonates with their audiences. These insights, viewed in line with all other marketing analytics, provide deeper learnings that inform both their Instagram strategy and their overall content strategy.
“With Instagram’s engaged user base, it’s important for brands and media companies to have the right tools to truly understand how their strategies and tactics are resonating with users,” stated Rod Favaron, CEO of Spredfast. “We know our customers expect bleeding edge innovation from us, so being a part of the Instagram Partner Program, an ecosystem of best-in-class solutions, helps us continue to deliver on that promise.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Click here to learn more about the Instagram Partner Program.
Spredfast is transforming the way companies connect with consumers. Spredfast’s smart social software enables companies to build lasting relationships with today’s digitally connected consumer. Brand and media companies use the Spredfast Social Software Platform to manage, integrate and amplify social content across any digital touch point in real time. With global reach, Spredfast customers manage over one billion social connections across 84 countries. Over 1400 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences. For more information, visit www.spredfast.com.