PHILADELPHIA--(BUSINESS WIRE)--Today Curalate, the leading visual commerce platform, announced it has been recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities and source and deliver content on Instagram.
Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing – to help marketers meet their objectives. Curalate has been badged in two of the three categories — Community Management and Content Marketing — for its unique ability to enable marketers to engage and grow their Instagram community while connecting Instagram content directly to commerce.
Curalate is the only “full-funnel” solution providing marketers the ability to generate awareness, drive traffic, and increase conversions from the content and audiences on Instagram. The Curalate platform enables brands to target new and existing audiences, monetize followers, and improve advertising effectiveness. Home furnishings retailer Z Gallerie utilized the Curalate marketing and audience-targeting capabilities to drive a 24 percent increase in catalog subscribers and a 62 percent increase in their Instagram return on ad spend (RoAS).
“Modern marketers know that images are the new language of consumer behavior,” said Apu Gupta, CEO of Curalate. “As members of the Instagram Partner Program, we’re able to accelerate our efforts to connect visual content to commerce and bring the most innovative solutions to over 700 of the world’s most recognized brands.”
With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.
Go here to learn more about the Instagram Partner Program.
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands. Curalate solutions touch millions of consumers daily by enabling brands to unlock the power of pictures. For more information, visit www.curalate.com.