DoubleTree by Hilton Recognizes Veterans with Free Cookies and Special Cookie Care Event on Veterans Day

Hotel Brand Will Serve Thousands of Free Chocolate Chip Cookies as Part of its Worldwide #CookieCare Campaign

--()--DoubleTree by Hilton:

DoubleTree by Hilton will recognize veterans and active duty members of the military this Veterans Day, Wednesday, November 11, by inviting them into any of the brand’s properties across the U.S. and Puerto Rico for a free cookie – with or without a reservation – as a small token of our gratitude.

As part of the brand’s global Cookie Care campaign, hotel team members will give thanks with a special Cookie Care event at the San Diego Veterans Day Parade from 11 AM – 1 PM, handing out cookies to parade onlookers and in a special grandstand reserved for veteran seating.

All day, veterans and DoubleTree by Hilton guests across the U.S. and Puerto Rico are invited to join the conversation by using #CookieCare on Facebook, Twitter and Instagram (@DoubleTree).

The initiative is part of DoubleTree by Hilton’s Cookie Care program, which celebrates the brand’s global commitment to delivering the “little things” that enhance guests’ travel experiences.

Hilton Worldwide has been strongly committed to supporting military veterans and their families since the company’s founding nearly a century ago by Conrad Hilton, a U.S. Army veteran himself. In August of 2013, Hilton Worldwide launched Operation: Opportunity, with a commitment to provide extensive support to United States military veterans and their families, including the hiring of 10,000 veterans and spouses by the end of 2018. Since the program launch, Hilton Worldwide has hired over 7,600 veterans and spouses. In partnership with the National Association of State Workforce Agencies, Hilton HHonors donated millions of rewards points that unemployed veterans can redeem for free hotel stays while seeking jobs, both within and outside the company. Hilton also offers a military family leisure discount across all brands.


  • DoubleTree by Hilton locations across the U.S. and Puerto Rico
    Wednesday, November 11
    Free cookies for all veterans and active duty military members who walk into any DoubleTree by Hilton location – with or without reservation – all day long
  • San Diego, Calif.
    Wednesday, November 11 (11 AM – 1 PM)
    San Diego Veterans Day Parade
    Veterans grandstand on Harbor Drive

At DoubleTree by Hilton, every little thing we do adds up to Create a Rewarding Experience for our guests (CARE). Our hospitality starts with a warm chocolate chip cookie upon arrival, a signature tradition for more than 25 years. In fact, just last year we celebrated the milestone of handing out more than 300 million cookies worldwide. Furthermore, our research shows that the brand’s greeting is one of the top reasons that both business and leisure travelers choose to stay at our hotels.

This year, DoubleTree by Hilton is making travel moments even sweeter by surprising people with #CookieCare in places and moments-in-time when they least expect it.

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Colleen Dolan
Ketchum for DoubleTree by Hilton


Colleen Dolan
Ketchum for DoubleTree by Hilton