FAIRFIELD, Conn.--(BUSINESS WIRE)--CertainSource, the leading B2C customer acquisition management company, today announced that its CEO and Co-Founder Neil Rosen will present at this year’s ad:tech conference in New York. The two-day event gathers together the marketing, technology and media communities to share new ways of thinking, build strong partnerships and define new strategies to address key industry challenges and opportunities.
In his session, Rosen will share actionable insights into how B2C brands can increase conversions with the latest in marketing technology - funnel abandonment email retargeting. Using real-world case studies, he will demonstrate how email retargeting outperforms, and is more cost effective than, display retargeting. Attendees will learn how to apply the technology and what results they can expect from executing funnel abandonment email retargeting campaigns.
|WHO:||Neil Rosen, CEO and co-founder of CertainSource|
|WHAT:||“Funnel Abandonment Email Retargeting - Three case studies demonstrating best practices”|
|WHEN:||Wednesday, November 4, 2015, 3:30-4:45 PM ET|
CertainSource is the B2C funnel acquisition management and email retargeting solution for global consumer brands looking to grow their customer and prospect email lists to generate more conversions and revenue. It is the only solution that automates lead source optimization across all channels, improving performance and accelerating speed to market. Marketers trust CertainSource to use email to retarget prospects who abandon the funnel before they convert, driving revenue without increasing their media spend. Together, these products dramatically improve ROI for brands’ customer acquisition budgets. Founded in 2001, the privately-funded company has operations in Connecticut and North Carolina. For more information, please visit http://www.certainsource.com/, follow us on Twitter @CertainSource or join the conversation on the CertainSource blog.